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Baidu Announces Fourth Quarter and Fiscal Year 2009 Results
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Fourth Quarter and Fiscal Year 2009 Highlights
-- Total revenues in the fourth quarter of 2009 were RMB1.261 billion
($184.7 million), a 39.8% increase from the corresponding period in
2008.
-- Total revenues in fiscal year 2009 were RMB4.448 billion
($651.6 million), a 39.1% increase from 2008.
-- Operating profit in the fourth quarter of 2009 was RMB462.2 million
($67.7 million), a 51.7% increase from the corresponding period in 2008.
-- Operating profit in fiscal year 2009 was RMB1.605 billion
($235.1 million), a 46.3% increase from 2008.
-- Net income in the fourth quarter of 2009 was RMB427.9 million
($62.7 million), a 48.2% increase from the corresponding period in 2008.
Diluted earnings per share ("EPS") for the fourth quarter of 2009 was
RMB12.27 ($1.80); diluted EPS excluding share-based compensation
expenses (non-GAAP) for the fourth quarter of 2009 was RMB12.80 ($1.88).
Costs and expenses related to Baidu's Japan operations for the fourth
quarter of 2009 were RMB43.2 million ($6.3 million), which reduced
diluted EPS by RMB1.24 ($0.18).
-- Net income in fiscal year 2009 was RMB1.485 billion ($217.6 million), a
41.7% increase from 2008. Diluted EPS for fiscal year 2009 was RMB42.70
($6.26); diluted EPS excluding share-based compensation expenses
(non-GAAP) for fiscal year 2009 was RMB45.19 ($6.62). Costs and
expenses related to Baidu's Japan operations for fiscal year 2009 were
RMB162.7 million ($23.8 million), which reduced diluted EPS by RMB4.68
($0.69).
(1) This announcement contains translations of certain RMB amounts into
U.S. dollars at specified rates solely for the convenience of the
reader. Unless otherwise noted, all translations from RMB to U.S.
dollars are made at a rate of RMB6.8259 to US$1.00, the effective noon
buying rate as of December 31, 2009 in The City of New York for cable
transfers of RMB as certified for customs purposes by the Federal
Reserve Bank of New York.
"The year ended on a positive note as Phoenix Nest's better than anticipated performance helped us to exceed expectations for the fourth quarter," said Robin Li, Baidu's chairman and chief executive officer. "This encouraging performance is a reflection of Baidu's relentless focus on execution and innovation. With a solid base of users and customers, our foundation is stronger than ever and we will continue to drive innovation to capture market opportunities ahead."
Jennifer Li, Baidu's chief financial officer, commented, "With the transition to Phoenix Nest now behind us, we will focus on investing in both sales and marketing and R&D as we work on fulfilling user needs, enhancing monetization and driving the development of online marketing with our leading pay-for-performance platform."
Fourth Quarter 2009 Results
Baidu reported total revenues of RMB1.261 billion ($184.7 million) for the fourth quarter of 2009, representing a 39.8% increase from the corresponding period in 2008.
Online marketing revenues for the fourth quarter of 2009 were RMB1.260 billion ($184.6 million), representing a 39.8% increase from the corresponding period in 2008. Baidu had about 223,000 active online marketing customers in the fourth quarter of 2009, representing a 13.2% increase from the corresponding period in 2008 and a 3.2% increase from the previous quarter. Revenue per online marketing customer for the fourth quarter was approximately RMB5,700($828), a 23.9% increase from the corresponding period in 2008 and a 3.4% decrease from the previous quarter, primarily due to the effects of the transition from Baidu Online Marketing Classic Edition to Phoenix Nest.
Traffic acquisition cost (TAC) as a component of cost of revenues was RMB201.9 million ($29.6 million), representing 16.0% of total revenues, as compared to 14.6% in the corresponding period in 2008 and 15.3% in the third quarter of 2009. The increases in TAC as a percentage of total revenues reflect normal fluctuation.
Bandwidth costs as a component of cost of revenues were RMB54.4 million ($8.0 million), representing 4.3% of total revenues, compared to 5.5% in the corresponding period in 2008. Depreciation costs as a component of cost of revenues were RMB67.6 million ($9.9 million), representing 5.4% of total revenues, compared to 6.4% in the corresponding period in 2008.
Selling, general and administrative expenses were RMB221.8 million ($32.5 million), representing an increase of 26.5% from the corresponding period in 2008.
Research and development expenses were RMB124.4 million ($18.2 million), a 45.4% increase from the corresponding period in 2008. The increase was primarily due to the increased number of research and development personnel.
Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB18.7 million ($2.7 million) in the fourth quarter of 2009, compared to RMB21.3 million in the previous quarter and RMB21.5 million in the corresponding period in 2008.
Operating profit was RMB462.2 million ($67.7 million), representing a 51.7% increase from the corresponding period in 2008. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB480.9 million ($70.5 million), a 47.4% increase from the corresponding period in 2008.
Income tax expense was RMB70.9 million ($10.4 million), compared to an income tax expense of RMB41.8 million in the corresponding period in 2008. The effective tax rate for the fourth quarter of 2009 was 14.2% as compared to 9.1% in the previous quarter and 12.7% for the corresponding period in 2008. The effective tax rate for the full year 2009 was 11.8%.
Net income was RMB427.9 million ($62.7 million), representing a 48.2% increase from the corresponding period in 2008. Basic and diluted EPS for the fourth quarter of 2009 amounted to RMB12.33($1.81) and RMB12.27($1.80), respectively.
Net income excluding share-based compensation expenses (non-GAAP) was RMB446.6 million ($65.4 million), a 44.0% increase from the corresponding period in 2008. Basic and diluted EPS excluding share-based compensation expenses (non-GAAP) for the fourth quarter of 2009 amounted to RMB12.87($1.89) and RMB12.80($1.88), respectively.
As of December 31, 2009, the Company had cash, cash equivalents and short-term investments of RMB4.581 billion ($671.1 million). Net operating cash inflow and capital expenditures for the fourth quarter of 2009 were RMB779.1 million ($114.1 million) and RMB146.3 million ($21.4 million), respectively.
Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB568.7 million ($83.3 million) for the fourth quarter of 2009, representing a 42.6% increase from the corresponding period in 2008.
Fiscal Year 2009 Results
Total revenues in 2009 were RMB4.448 billion ($651.6 million), representing a 39.1% increase from 2008.
Online marketing revenues in 2009 were RMB4.445 billion ($651.2 million), representing a 39.2 % increase from 2008. The growth was driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had more than 317,000 active online marketing customers in 2009, representing an 11.6% increase from 2008. Revenue per online marketing customer for 2009 was RMB14,000($2,051), an increase of 25.0% from 2008.
Traffic acquisition costs in 2009 were RMB697.7 million ($102.2 million), representing 15.7% of total revenues, compared to 13.1% in 2008. The increase in TAC as a percentage of total revenues reflects the continued growth of revenue contribution from Baidu Union members.
Selling, general and administrative expenses in 2009 were RMB804.0 million ($117.8 million), representing an increase of 21.9% from the previous year, mainly due to the increase in marketing expenses and compensation.
Research and development expenses totaled RMB422.6 million ($61.9 million) in 2009, representing a 47.6% increase from 2008 primarily due to increased spending on research and development staff.
Operating profit in 2009 was RMB1.605 billion ($235.1 million), a 46.3% increase from 2008. Operating profit excluding share-based compensation expenses (non-GAAP) in 2009 was RMB1.691 billion ($247.8 million), representing a 43.2% increase from 2008.
Net income in 2009 was RMB1.485 billion ($217.6 million), representing a 41.7% increase from 2008. Basic and diluted EPS for 2009 amounted to RMB42.96($6.29) and RMB42.70($6.26), respectively.
Net income excluding share-based compensation expenses (non-GAAP) in 2009 was RMB1.571 billion ($230.2 million), reflecting a 38.8% increase from 2008. Basic and diluted EPS excluding share-based compensation expenses (non-GAAP) in 2009 were RMB45.46($6.66) and RMB45.19($6.62), respectively.
Full year net operating cash inflow and capital expenditures were RMB2.279 billion ($333.9 million) and RMB399.3 million ($58.5 million), respectively.
Adjusted EBITDA (non-GAAP) was RMB2.008 billion ($294.2 million) in 2009, representing a 37.4% increase from 2008.
Outlook for First Quarter 2010
Baidu currently expects to generate total revenues in an amount ranging from RMB1.200 billion($176 million) to RMB1.235 billion ($181 million) for the first quarter of 2010, representing a 48% to 52% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.
Conference Call Information
Baidu's management will hold an earnings conference call at 8 PM on February 9, 2010 U.S. Eastern Time (9 AM on February 10, 2010Beijing/Hong Kong time).
Dial-in details for the earnings conference call are as follows:
US: +1-617-786-2905
UK: +44-207-365-8426
Hong Kong: +852-3002-1672
Passcode for all regions: 19218446
A replay of the conference call may be accessed by phone at the following number until February 17, 2010:
International: +1-617-801-6888
Passcode: 82003079
Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com .
About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol "BIDU."
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the first quarter 2010 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of February 9, 2010, and Baidu undertakes no duty to update such information, except as required under applicable law.
About Non-GAAP Financial Measures
To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.
Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.
For investor and media inquiries, please contact:
China
Baidu, Inc.
Victor Tseng
Tel: +86-10-5992-7244
Email: ir@baidu.com
Brunswick Group LLC
Cynthia He
Tel: +86-10-6566-2256
Email: che@brunswickgroup.com
U.S.
Brunswick Group LLC
Ms. Kate Tellier
Tel: +1-212-333-3810
Email: ktellier@brunswickgroup.com
Baidu, Inc.
Condensed Consolidated Balance Sheets
December 31 September 30 December 31
(in RMB thousands) 2009 2009 2008
Unaudited Unaudited Audited
ASSETS
Current assets:
Cash and cash equivalents 4,199,889 3,418,572 2,362,171
Short-term investments 381,149 546,084 301,244
Accounts receivable, net 161,610 164,396 92,777
Other assets,current 91,067 88,372 80,007
Receivables from a shareholder -- -- 10,697
Deferred tax assets, net 9,157 16,726 5,580
Total current assets 4,842,872 4,234,150 2,852,476
Non-current assets:
Fixed assets, net 997,557 941,430 789,714
Intangible assets, net 122,595 125,162 125,783
Goodwill 63,691 63,691 51,082
Long-term investments, net 14,308 13,575 12,281
Deferred tax assets, net 33,799 27,679 26,537
Other assets,non-current 82,153 81,972 80,118
Total non-current assets 1,314,103 1,253,509 1,085,515
TOTAL ASSETS 6,156,975 5,487,659 3,937,991
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued
liabilities, current 749,861 665,092 423,029
Customer advances and deposits,
current 607,828 494,967 422,526
Deferred revenue 42,035 20,675 3,441
Deferred income -- -- 332
Total current liabilities 1,399,724 1,180,734 849,328
Non-current liabilities:
Long-term payable for business
acquisition 4,150 4,150 --
Total non-current liabilities 4,150 4,150 --
Total liabilities 1,403,874 1,184,884 849,328
Shareholders' equity
Class A Ordinary Shares, Par value
US$0.00005 per share, 825,000,000
shares authorized, and 25,641,847
shares and 26,298,960 shares issued
and outstanding as at December 31,
2008 and December 31, 2009 11 11 11
Class B Ordinary Shares, Par value
US$0.00005 per share, 35,400,000
shares authorized, and 8,873,986
shares and 8,454,332 shares issued
and outstanding as at December 31,
2008 and December 31, 2009 4 4 4
Additional paid-in capital 1,426,070 1,400,790 1,218,356
Accumulated other comprehensive loss (113,513) (110,695) (109,552)
Retained earnings 3,440,529 3,012,665 1,979,844
Total shareholders' equity 4,753,101 4,302,775 3,088,663
TOTAL LIABILITIES AND SHAREHOLDERS'
EQUITY 6,156,975 5,487,659 3,937,991
Baidu, Inc.
Condensed Consolidated Statements of Income
For the Three Months Ended
(in RMB thousands except for share, December December September
per share information) 31, 2009 31, 2008 30, 2009
Unaudited Unaudited Unaudited
Revenues:
Online marketing services 1,260,301 901,389 1,278,192
Other services 593 731 511
Total revenues 1,260,894 902,120 1,278,703
Operating costs and expenses:
Cost of revenues (note 1, 2) (452,559) (336,543) (442,851)
Selling, general and administrative
(note 2) (221,767) (175,313) (197,717)
Research and development (note 2) (124,402) (85,541) (116,691)
Total operating costs and expenses (798,728) (597,397) (757,259)
Operating profit 462,166 304,723 521,444
Other income:
Interest income 9,313 15,320 6,637
Exchange loss, net (40) (2) (1)
Other income, net 27,507 10,451 13,989
Loss from Equity Method Investments (167) -- (62)
Total other income 36,613 25,769 20,563
Income before income taxes 498,779 330,492 542,007
Income taxes (70,915) (41,826) (49,145)
Net income 427,864 288,666 492,862
Earnings per share for Class A and
Class B ordinary shares:
Basic 12.33 8.39 14.23
Diluted 12.27 8.31 14.14
Weighted average aggregate number of
Class A and Class B ordinary shares
outstanding:
Basic 34,702,168 34,392,036 34,639,268
Diluted 34,877,586 34,740,057 34,849,020
(1) Cost of revenues are detailed as
follows:
Business tax and surcharges (78,822) (58,215) (80,357)
Traffic acquisition costs (201,880) (131,352) (196,229)
Bandwidth costs (54,403) (49,245) (51,194)
Depreciation costs (67,628) (57,908) (63,619)
Operational costs (48,298) (38,317) (49,880)
Share-based compensation expenses (1,528) (1,506) (1,572)
Total cost of revenues (452,559) (336,543) (442,851)
(2) Includes share-based compensation
expenses as follows:
Cost of revenues (1,528) (1,506) (1,572)
Selling, general and administrative (7,472) (10,220) (9,142)
Research and development (9,728) (9,765) (10,539)
Total share-based compensation
expenses (18,728) (21,491) (21,253)
Twelve Months Ended
(in RMB thousands except for share, December December
per share information) 31, 2009 31, 2008
Unaudited Audited
Revenues:
Online marketing services 4,445,310 3,194,461
Other services 2,466 3,791
Total revenues 4,447,776 3,198,252
Operating costs and expenses:
Cost of revenues (note 1, 2) (1,616,236) (1,155,457)
Selling, general and administrative
(note 2) (803,988) (659,804)
Research and development (note 2) (422,615) (286,256)
Total operating costs and expenses (2,842,839) (2,101,517)
Operating profit 1,604,937 1,096,735
Other income:
Interest income 32,661 47,677
Exchange loss, net (42) (1,920)
Other income, net 45,794 21,687
Loss from Equity Method Investments (229) --
Total other income 78,184 67,444
Income before income taxes 1,683,121 1,164,179
Income taxes (198,017) (116,071)
Net income 1,485,104 1,048,108
Earnings per share for Class A and
Class B ordinary shares:
Basic 42.96 30.63
Diluted 42.70 30.19
Weighted average aggregate number of
Class A and Class B ordinary shares
outstanding:
Basic 34,570,790 34,217,443
Diluted 34,776,366 34,717,489
(1) Cost of revenues are detailed as
follows:
Business tax and surcharges (275,924) (200,085)
Traffic acquisition costs (697,673) (418,474)
Bandwidth costs (203,927) (178,651)
Depreciation costs (250,969) (225,799)
Operational costs (181,369) (127,906)
Share-based compensation expenses (6,374) (4,542)
Total cost of revenues (1,616,236) (1,155,457)
(2) Includes share-based
compensation expenses as follows:
Cost of revenues (6,374) (4,542)
Selling, general and administrative (38,681) (41,651)
Research and development (41,263) (37,784)
Total share-based compensation
expenses (86,318) (83,977)
Reconciliations of non-GAAP results of operations measures to the nearest
comparable GAAP measures (*) (in RMB thousands, unaudited)
Three months ended December 31, 2008
Non-GAAP
GAAP Result Adjustment Results
Operating profit 304,723 21,491 326,214
Three months ended December 31, 2008
GAAP Result Adjustment Non-GAAP
Results
Net income 288,666 21,491 310,157
(*) The adjustment is only for share-
based compensation.
Three months ended September 30, 2009
GAAP Result Adjustment Non-GAAP
Results
Operating profit 521,444 21,253 542,697
Three months ended September 30, 2009
GAAP Result Adjustment Non-GAAP
Results
Net income 492,862 21,253 514,115
Three months ended December 31, 2009
GAAP Result Adjustment Non-GAAP
Results
Operating profit 462,166 18,728 480,894
Three months ended December 31, 2009
GAAP Result Adjustment Non-GAAP
Results
Net income 427,864 18,728 446,592
Twelve months ended December 31, 2009
GAAP Result Adjustment Non-GAAP
Results
Operating profit 1,604,937 86,318 1,691,255
Twelve months ended December 31, 2009
GAAP Result Adjustment Non-GAAP
Results
Net income 1,485,104 86,318 1,571,422
Twelve months ended December 31, 2008
GAAP Result Adjustment Non-GAAP
Results
Operating profit 1,096,735 83,977 1,180,712
Twelve months ended December 31, 2008
GAAP Result Adjustment Non-GAAP
Results
Net income 1,048,108 83,977 1,132,085
Reconciliation from net cash provided by operating activities to adjusted
EBITDA(*) (in RMB thousands, unaudited)
Three months ended As a % of
December 31, 2008 total revenues
Net cash provided by operating
activities 611,773 68%
Changes in assets and liabilities,
net of effects of acquisitions (228,942) -25%
Income taxes expenses 41,826 4%
Interest income and other, net (25,769) -3%
Adjusted EBITDA 398,888 44%
Three months ended As a % of
September 30, 2009 total revenues
Net cash provided by operating
activities 733,866 57%
Changes in assets and liabilities,
net of effects of acquisitions (140,338) -11%
Income taxes expenses 49,145 4%
Interest income and other, net (20,563) -1%
Adjusted EBITDA 622,110 49%
Three months ended As a % of
December 31, 2009 total revenues
Net cash provided by operating
activities 779,079 62%
Changes in assets and liabilities,
net of effects of acquisitions (244,723) -20%
Income taxes expenses 70,915 6%
Interest income and other, net (36,613) -3%
Adjusted EBITDA 568,658 45%
Twelve months ended As a % of
December 31, 2009 total revenues
Net cash provided by operating
activities 2,279,435 51%
Changes in assets and liabilities,
net of effects of acquisitions (391,002) -9%
Income taxes expenses 198,017 5%
Interest income and other, net (78,184) -2%
Adjusted EBITDA 2,008,266 45%
Twelve months ended As a % of
December 31, 2008 total revenues
Net cash provided by operating
activities 1,746,199 55%
Changes in assets and liabilities,
net of effects of acquisitions (333,401) -11%
Income taxes expenses 116,071 4%
Interest income and other, net (67,444) -2%
Adjusted EBITDA 1,461,425 46%
SOURCE Baidu, Inc.