Form 6-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2018

Commission File Number: 000-51469

 

 

BAIDU, INC.

 

 

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒              Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

 

 

 


EXPLANATORY NOTE

Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”) is furnishing two press releases on this Form 6-K: (i) an updated earnings release to correct certain clerical errors in the previously announced unaudited financial results for the first quarter ended March 31, 2018 as Exhibit 99.1, and (ii) a press release announcing its entry into definitive agreements relating to the divestiture of its financial services business as Exhibit 99.2.

On April 26, 2018, the Company announced its unaudited financial results for the first quarter ended March 31, 2018. In the original announcement, a clerical error was made in calculating the newly added non-GAAP adjustment of the fair value change of long-term investments, net of taxes, due to the fact that the portion attributable to noncontrolling interests were not properly adjusted. Exhibit 99.1 attached hereto corrects this clerical error. As a result, non-GAAP net income attributable to Baidu is changed to RMB4,585 million ($731 million) and non-GAAP diluted earnings per ADS is changed to RMB13.03 ($2.08). There are no changes to any GAAP information and other non-GAAP measures in the original announcement.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

BAIDU, INC.
    By:  

/s/ Herman Yu

    Name:   Herman Yu
    Title:   Chief Financial Officer

Date: April 30, 2018


Exhibit Index

 

Exhibit 99.1     Press Release “Baidu Announces First Quarter 2018 Results”
Exhibit 99.2     Press Release “Baidu Enters into Definitive Agreements to Divest its Financial Services Business”
EX-99.1

Exhibit 99.1

Baidu Announces First Quarter 2018 Results

BEIJING, China, April 26, 2018 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese language Internet search provider, today announced its unaudited financial results for the first quarter ended March 31, 20181.

“We had a strong start in 2018, with our core business exhibiting robust growth, and we continue to execute on our strategy to strengthen Baidu’s mobile foundation and lead in AI. Through innovation, search plus feed is powering strong monetization, DuerOS is showing accelerated momentum with hardware partners and Apollo has a great potential to become a world-class technology platform,” said Robin Li, Chairman and CEO of Baidu. “I would also like to congratulate iQIYI on a successful IPO and hope to incubate more businesses with large market opportunities and strong synergies with Baidu.”

“Baidu delivered another solid quarter with revenues up 31%2 year over year to RMB 20.9 billion and operating income up 128% to RMB 4.6 billion,” said Herman Yu, CFO of Baidu. “We have never been more focused than we have in the past year, by scaling down or exiting non-core businesses and doubling down on investments in AI-powered businesses to generate significant long-term return to our shareholders.”

First Quarter 2018 Financial Highlights

 

    Total revenues were RMB 20.9 billion ($3.33 billion), increasing 31% year over year. Mobile revenue represented 78% of total net revenues, compared to 70% for the first quarter of 2017. Total revenues of Baidu Core were RMB 16.1 billion ($2.57 billion), increasing 26% year over year.

 

    Operating income was RMB 4.6 billion ($728 million), increasing 128% year over year. Operating margin reached 22%, compared to 13% for the first quarter of 2017.

 

    Non-GAAP operating income was RMB 5.3 billion ($852 million), increasing 103% year over year. Non-GAAP operating margin reached 26%, compared to 17% for the first quarter of 2017. Non-GAAP operating income of Baidu Core, excluding iQIYI, was RMB 6.4 billion, increasing 81% year over year. Non-GAAP operating margin of Baidu Core, excluding iQIYI, was 39%, compared to 27% for the first quarter of 2017.

 

    Net income attributable to Baidu was RMB 6.7 billion ($1.1 billion) and diluted earnings attributable to Baidu per ADS was RMB 19 ($2.98). Non-GAAP net income attributable to Baidu3 was RMB 4.6 billion ($731 million) and non-GAAP diluted earnings per ADS4 was RMB 13 ($2.08).

 

1  This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.2726 to US$1.00, the effective noon buying rate as of March 30, 2018, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.
2  Starting from January 1, 2018, Baidu adopted a new revenue accounting standard (ASC 606), which reclassifies value added tax from the cost of revenues to net against revenues. To increase comparability of operating results and help investors better understand our business performance and operating trends, 2017 net revenues have been used to calculate all percentage changes in revenues, percentage changes in revenues per online marketing customer, operating margin, non-GAAP operating margin, and adjusted EBITDA margin. 2017 net revenues are defined as gross revenues under legacy GAAP after the deduction of value added taxes, which is presented on the same basis as 2018 and going forward.
3  Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, the gain or loss associated with the issuance of the shares by our equity method investees at a price higher or lower than our carrying value per share, disposal gain or loss, impairment of long-term investments and fair value change of long-term investments, as adjusted for the tax effects on non-GAAP adjustments.
4 

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.

 

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    Adjusted EBITDA was RMB 6.1 billion ($979 million), or 29% of total revenues, increasing 69% year over year.

Other Highlights

Corporate

 

    iQIYI, Baidu’s online entertainment subsidiary, raised US$2.25 billion through its initial public offering of 125,000,000 American Depositary Shares (“ADS”) at US$18.00 per ADS. IQIYI’s ADSs trade on the NASDAQ Global Market under the symbol “IQ”.

 

    Baidu raised US$1.5 billion through a public bond offering consisting of US$1 billion of 3.875% notes due 2023 and US$500 million of 4.375% notes due 2028, the proceeds from which will mostly be used to repay a US$1.0 billion bond maturing in August 2018.

 

    Baidu signed a cooperation memorandum with the Haidian municipality of Beijing to jointly develop smart government administration, smart transportation and smart city management. The two parties will work together to develop an AI-based “Smart City Brain” to handle traffic management, environmental protection and public safety.

 

    Baidu established a Quantum Computing Research Lab in Beijing to perform research and development in quantum computing.

 

    TIME magazine featured Robin Li as “The Innovator” on the cover page of its January 29, 2018 Asia edition.

Search and feed

 

    Baidu begins using reinforcement learning in its Phoenix Nest online marketing system, which is the first time this branch of machine learning has been implemented at Baidu.

 

    Official press agencies, including the People’s Daily, Xinhua News Agency and CCTV, have opened BJH accounts, Baidu’s publisher platform (a.k.a. Baijiahao), to share their content to the Baidu app.

 

    Baidu removed 20.2 billion malicious webpages in 2017, according to Baidu’s 2017 Information Security Report.

Apollo

 

    Baidu received the first batch of licenses to conduct open road test for autonomous vehicles in Beijing and Chongqing municipalities and Fujian province.

 

    Baidu held a successful Apollo 2.5 Launch Event in Beijing on April 19, which also marked Apollo’s one year anniversary. At the event, Baidu released Apollo 2.5, which supports high-speed road conditions, improves cost efficiency, enhances developer support and provides Apollo Scape open datasets.

 

    Baidu showcased its Level 4 autonomous driving technology during the Chinese Spring Festival Gala on CCTV, one of the most watched TV shows in China. More than a dozen Apollo-powered vehicles drove across the Hong Kong-Zhuhai-Macau Bridge in choreographed swerving formation, depicting a “robotic parade.”

 

    Baidu formed a strategic partnership with Great Wall Motor (长城汽车), the largest sport utility vehicle and pick-up truck manufacturer in China, to collaborate on autonomous driving, big data, mobility and networking solutions.

 

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    Baidu formed a strategic partnership with BYD (比亚迪), one of the leading auto manufacturers in China, on autonomous driving. BYD plans commercial production of Level 3 autonomous vehicles using Apollo around 2020.

 

    Baidu formed a strategic partnership with Sokon Group (小康股份), an automobile manufacturer in China, for commercial production of Level 3 vehicles around 2020 and Level 4 vehicles around 2021. Baidu and Sokon will collaborate on autonomous driving, Internet-connected vehicles, cloud services and marketing.

 

    Baidu joined Berkeley DeepDrive, a research alliance that studies state-of-the-art technologies in computer vision and machine learning for automotive applications.

DuerOS

 

    Ainemo (小鱼在家) launched “Xiaodu @ Home” Touchscreen Smart Speaker (小度在家) powered by DuerOS Assistant and 10,000 units were sold within the first minute of launch online.

 

    Baidu formed a strategic partnership with Hong Kong Skyworth Digital Holdings (创维集团), a leading television manufacturer in China. DuerOS Assistant will be integrated into Skyworth’s smart TVs to provide users with a conversational AI service.

 

    TCL, a leading consumer electronics manufacturer, launched three new television models (X5, C6 and P5) powered by DuerOS Assistant.

 

    Baidu formed a strategic partnership with XGIMI (极米科技), a leading smart projector manufacturer, to integrate DuerOS Assistant in its products.

 

    Baidu formed a strategic partnership with BroadLink Electronic Technology (杭州古北电子科技有限公司), a leading smart plug and remote manufacturer, to integrate DuerOS Assistant in its home electronics control devices.

 

    Baidu formed a strategic partnership with Xiaotiancai, a manufacturer of wearables for kids, to integrate DuerOS Assistant in its smart watches.

 

    Baidu formed a strategic partnership with Haier (海尔), a leading home electronics and appliance manufacturer, to collaborate on DuerOS and Haier’s U+ smarthome platform.

AI Technology

 

    MIT Technology Review named Baidu as a key player for near-real-time translation, one of the top breakthrough technologies of 2018.

 

    Baidu PyramidBox, a deep learning algorithm for face recognition, reached the highest score of WIDER FACE, a highly challenging face detection benchmark globally.

In the following section, comparison and analysis are provided based on reported consolidated financial results.

 

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First Quarter 2018 Results

Total revenues reached RMB 20.9 billion ($3.33 billion)5, representing a 31% increase year over year. Online marketing revenues were RMB 17.2 billion ($2.74 billion), representing a 23% increase year over year. Baidu had approximately 475,000 active online marketing customers6, representing a 5% increase year over year. Revenue per online marketing customer was approximately RMB 36,100 ($5,800), a 19% increase year over year. Revenue from Baidu Core reached RMB 16.1 billion, up 26% year over year, while revenue from iQIYI reached RMB 4.9 billion, up 57% year over year.

Content costs were RMB 4.2 billion ($669 million), representing a 59% increase year over year. The year over year increase was mainly due to iQIYI’s increased content costs.

Traffic acquisition cost was RMB 2.3 billion ($360 million), representing a 3% increase year over year.

Bandwidth costs were RMB 1.5 billion ($235 million), representing a 10% increase year over year.

Other cost of revenues, which include depreciation costs, operation costs, sales tax and surcharges and share-based compensation expenses, was RMB 2.0 billion ($316 million), decreasing 7% year over year.

Selling, general and administrative expenses were RMB 3.1 billion ($501 million), increasing 12% year over year.

Research and development expenses were RMB 3.3 billion ($525 million), increasing 16% year over year, primarily due to the growth of personnel-related cost.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB 778 million ($124 million), compared to RMB 631 million in the first quarter of 2017.

Operating income was RMB 4.6 billion ($728 million), increasing 128% year over year. Non-GAAP operating income was RMB 5.3 billion ($852 million), increasing 103% year over year. Operating income from Baidu Core was RMB 5.6 billion ($897 million), increasing 90% year over year. Non-GAAP operating income from Baidu Core was RMB 6.4 billion ($1.0 billion), increasing 81% year over year.

Other income, net was RMB1.9 billion ($296 million), which mainly consisted of fair value gains of private company investments in accordance with the new financial instruments accounting standard (ASC 321) adopted on January 1, 2018.

Income tax expense was RMB 1.1 billion ($179 million), compared to income tax expense of RMB 405 million in the first quarter of 2017. Effective tax rate was 17%, compared to 19% for the first quarter of 2017.

Net income attributable to Baidu was RMB 6.7 billion ($1.1 billion), increasing 277% year over year. Diluted earnings per ADS amounted to RMB 19 ($2.98). Non-GAAP net income attributable to Baidu was RMB 4.6 billion ($731 million), increasing 91% year over year. Non-GAAP diluted earnings per ADS amounted to RMB 13 ($2.08).

 

5  Gross revenues under legacy GAAP reached RMB 22.2 billion ($3.53 billion).
6 

The number of active online marketing customers and revenue per online active customer exclude our group-buying and delivery related businesses for consistency with previous reporting.

 

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As of March 31, 2018, the Company had cash, cash equivalents, restricted cash and short-term investments of RMB 110.5 billion ($17.6 billion). Net operating cash inflow was RMB 8.5 billion ($1.36 billion) and capital expenditures were RMB 2.0 billion ($314 million).

The Company is planning to dispose of a majority equity stake in Baidu’s financial service business. Total assets of RMB 47.0 billion ($7.5 billion) and total liabilities of RMB 41.2 billion ($6.6 billion) associated with Baidu’s financial service business were reclassified to assets and liabilities held for sale on the condensed consolidated balance sheet as of March 31, 2018. Any such transaction will be subject to the approval by the board of directors of the Company, and there can be no assurance that the transaction will be completed, or the terms or timing therefore.

Financial Guidance

For the second quarter of 2018, Baidu expects revenues to be between RMB 24.91 billion ($3.97 billion) and RMB 26.19 billion ($4.17 billion), representing a 26% to 33% increase year over year. Excluding disposed businesses, such as mobile games and Baidu Deliveries, the guidance represents a 28% to 34% increase year over year. This forecast reflects Baidu’s current and preliminary view, which is subject to substantial uncertainty.

Conference Call Information

Baidu’s management will hold an earnings conference call at 10:15 PM on April 26, 2018, U.S. Eastern Time (10:15 AM on April 27, 2018, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:

 

International:    +65 67135090
China    4006208038
US:    +1 8456750437
UK:    +44 2036214779
Hong Kong:    +852 30186771

 

Passcode for all regions:

  

 

3162748

A replay of the conference call may be accessed by phone at the following number until May 4, 2018:

 

International:    +61 2 8199 0299
Passcode:    3162748

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

 

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About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU.” Currently, ten ADSs represent one Class A ordinary share.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-4958

Email: ir@baidu.com

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the outlook for the second quarter of 2018, quotations from management in this announcement, as well as Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

 

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Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income/loss, non-GAAP operating margin, non-GAAP net income attributable to Baidu, non-GAAP diluted earnings per ADS, adjusted EBITDA and adjusted EBITDA margin. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, the gain or loss associated with the issuance of shares by Baidu’s equity method investees at a price higher or lower than the carrying value per share, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, as adjusted for related income tax effects. Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu. Adjusted EBITDA represents operating income excluding depreciation, amortization (excluding the amortization of licensed copyrights and produced content of iQIYI) and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures.”

 

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Baidu, Inc.

Condensed Consolidated Statements of Income

 

     Three Months Ended  
     March 31,      December 31,      March 31,  

(In RMB millions except for share, per share (or ADS) information)

   2017      2017      2018  
     Unaudited      Unaudited      Unaudited  

Revenues:

        

Online marketing services

     14,738        20,418        17,169  

Others

     2,153        3,138        3,738  
  

 

 

    

 

 

    

 

 

 

Total revenues (note 1)

     16,891        23,556        20,907  
  

 

 

    

 

 

    

 

 

 

Operating costs and expenses:

        

Content costs

     2,636        3,754        4,194  

Traffic acquisition costs

     2,185        2,518        2,256  

Bandwidth costs

     1,336        1,400        1,472  

Others

     3,076        3,774        1,981  
  

 

 

    

 

 

    

 

 

 

Cost of revenues (note 2)

     9,233        11,446        9,903  

Selling, general and administrative (note 2)

     2,817        3,632        3,142  

Research and development (note 2)

     2,835        3,704        3,294  
  

 

 

    

 

 

    

 

 

 

Total operating costs and expenses

     14,885        18,782        16,339  
  

 

 

    

 

 

    

 

 

 

Operating income

     2,006        4,774        4,568  

Other income:

        

Interest income

     649        917        821  

Interest expense

     (323)        (400)        (352)  

Foreign exchange loss, net

     (101)        (113)        (48)  

Income (loss) from equity method investments

     (76)        204        (177)  

Other income (loss), net

     21        (294)        1,856  
  

 

 

    

 

 

    

 

 

 

Total other income

     170        314        2,100  
  

 

 

    

 

 

    

 

 

 

Income before income taxes

     2,176        5,088        6,668  
  

 

 

    

 

 

    

 

 

 

Income taxes

     405        929        1,120  

Net income

     1,771        4,159        5,548  
  

 

 

    

 

 

    

 

 

 

Less: net loss attributable to noncontrolling interests

     (6)        —          (1,146
  

 

 

    

 

 

    

 

 

 

Net income attributable to Baidu

     1,777        4,159        6,694  
  

 

 

    

 

 

    

 

 

 

Earnings per share for Class A and Class B ordinary shares:

        

-Basic

     46.47        125.02        188.60  

-Diluted

     46.29        123.81        186.76  

Earnings per ADS (1 Class A ordinary share equals 10 ADSs):

        

-Basic

     4.65        12.50        18.86  

-Diluted

     4.63        12.38        18.68  

Weighted average number of Class A and Class B ordinary shares outstanding:

        

Basic

     34,734,019        34,783,969        34,838,392  

Diluted

     34,869,783        35,123,903        35,180,950  


(1) Starting on January 1, 2018, valued added tax has been reclassified from cost of revenues to net against revenues. To increase comparability of operating results and help investors better understand our business performance and trends, 2017 net revenues have been presented. 2017 net revenues are defined as gross revenues under legacy GAAP after the deduction of value added taxes, which is presented on the same basis as 2018 and going forward.

 

     Three Months Ended  
     March 31,      December 31,      March 31,  
   2017      2017      2018  
     Unaudited      Unaudited      Unaudited  

Gross revenues

     16,891        23,556        22,162  

Less: value added taxes

     946        1,327        1,255  
  

 

 

    

 

 

    

 

 

 

Net revenues

     15,945        22,229        20,907  
  

 

 

    

 

 

    

 

 

 

 

(2) Includes share-based compensation expenses as follows:

 

                                                                           

Cost of revenues

     36        46        35  

Selling, general and administrative

     187        298        291  

Research and development

     408        633        452  
  

 

 

    

 

 

    

 

 

 

Total share-based compensation expenses

     631        977        778  
  

 

 

    

 

 

    

 

 

 


Baidu, Inc.

Condensed Consolidated Balance Sheets

 

     December 31,      March 31,  

(In RMB millions except for number of shares and per share data)

   2017      2018  
     Audited      Unaudited  

ASSETS

     

Current assets:

     

Cash and cash equivalents

     11,084        21,025  

Restricted cash

     252        —    

Short-term investments

     89,381        89,433  

Other invested securities

     18,350        —    

Accounts receivable, net

     4,571        4,764  

Loans and interest receivable, net

     23,938        —    

Amounts due from related parties

     168        421  

Other assets, current

     3,425        4,148  

Assets held for sale

     —          46,993  
  

 

 

    

 

 

 

Total current assets

     151,169        166,784  
  

 

 

    

 

 

 

Non-current assets:

     

Fixed assets, net

     12,475        13,666  

Intangible assets, net

     5,467        5,998  

Goodwill

     15,806        15,806  

Long-term investments, net

     56,283        59,488  

Loans and interest receivable, net

     3,467        —    

Amounts due from related parties

     9        61  

Deferred tax assets, net

     1,532        1,312  

Other assets, non-current

     5,520        6,352  
  

 

 

    

 

 

 

Total non-current assets

     100,559        102,683  
  

 

 

    

 

 

 

Total assets

     251,728        269,467  
  

 

 

    

 

 

 

LIABILITIES AND EQUITY

     

Current liabilities:

     

Short-term loans

     1,244        397  

Amounts due to the third-party investors

     38,486        —    

Accounts payable and accrued liabilities

     27,523        27,222  

Customer advances and deposits

     6,785        6,801  

Deferred revenue

     788        792  

Deferred income

     568        569  

Long-term loans, current portion

     10        10  

Notes payable, current portion

     6,500        6,270  

Amounts due to related parties

     153        179  

Liabilities held for sale

     —          41,166  
  

 

 

    

 

 

 

Total current liabilities

     82,057        83,406  
  

 

 

    

 

 

 

Non-current liabilities:

     

Deferred income

     73        75  

Long-term loans

     6,701        6,473  

Notes payable

     29,111        37,423  

Deferred tax liabilities

     3,375        3,359  

Other non-current liabilities

     39        55  
  

 

 

    

 

 

 

Total non-current liabilities

     39,299        47,385  
  

 

 

    

 

 

 

Total liabilities

     121,356        130,791  
  

 

 

    

 

 

 


     December 31,      March 31,  

(In RMB millions except for number of shares and per share data)

   2017      2018  
     Audited      Unaudited  

Redeemable noncontrolling interests

     11,022        11,146  

Equity

     

Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and 27,614,978 shares and 27,671,709 shares issued and outstanding as at December 31, 2017 and March 31, 2018

     —          —    

Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and 7,201,254 shares and 7,201,254 shares issued and outstanding as at December 31, 2017 and March 31, 2018

     —          —    

Additional paid-in capital

     12,088        13,009  

Retained earnings

     102,328        110,425  

Accumulated other comprehensive income

     930        1,070  
  

 

 

    

 

 

 

Total Baidu, Inc. shareholders’ equity

     115,346        124,504  
  

 

 

    

 

 

 

Noncontrolling interests

     4,004        3,026  
  

 

 

    

 

 

 

Total equity

     119,350        127,530  
  

 

 

    

 

 

 

Total liabilities, redeemable noncontrolling interests, and equity

     251,728        269,467  
  

 

 

    

 

 

 


Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures (in RMB millions except for share and per ADS information, unaudited)

 

     Three months ended  
     March 31, 2017     December 31, 2017     March 31, 2018  

Operating income-Baidu Core

     2,961       6,012       5,624  

Add: Share-based compensation expenses

     553       925       731  
  

 

 

   

 

 

   

 

 

 

Non-GAAP operating income-Baidu Core

     3,514       6,937       6,355  
  

 

 

   

 

 

   

 

 

 

Add: Depreciation of fixed assets

     840       901       691  

Add: Amortization of intangible assets

     49       32       26  
  

 

 

   

 

 

   

 

 

 

Adjusted EBITDA - Baidu Core

     4,403       7,870       7,072  

Operating loss-iQIYI

     (1,040     (856     (1,062

Add: Share-based compensation expenses

     78       52       47  
  

 

 

   

 

 

   

 

 

 

Non-GAAP operating loss-iQIYI

     (962     (804     (1,015
  

 

 

   

 

 

   

 

 

 

Add: Depreciation of fixed assets

     82       92       64  

Add: Amortization of intangible assets

     18       17       12  

Adjusted EBITDA - iQIYI

     (862     (695     (939

Operating income-consolidated

     2,006       4,774       4,568  

Add: Share-based compensation expenses

     631       977       778  
  

 

 

   

 

 

   

 

 

 

Non-GAAP operating income-consolidated

     2,637       5,751       5,346  
  

 

 

   

 

 

   

 

 

 

Add: Depreciation of fixed assets

     922       993       755  

Add: Amortization of intangible assets

     67       49       38  

Adjusted EBITDA - consolidated

     3,626       6,793       6,139  
     Three months ended  
     March 31, 2017     December 31, 2017     March 31, 2018  

Baidu Core

     13,603       19,109       16,127  

iQIYI

     3,284       4,817       4,877  

Intersegment eliminations & adjustments

     4       (370     (97
  

 

 

   

 

 

   

 

 

 

Total Revenues

     16,891       23,556       20,907  

Baidu Core

     2,961       6,012       5,624  

iQIYI

     (1,040     (856     (1,062

Intersegment eliminations & adjustments

     85       (382     6  
  

 

 

   

 

 

   

 

 

 

Operating income

     2,006       4,774       4,568  

Baidu Core

     23     33     35

iQIYI

     (34 %)      (19 %)      (22 %) 

Operating margin

     13     21     22

Baidu Core

     3,514       6,937       6,355  

iQIYI

     (962     (804     (1,015

Intersegment eliminations & adjustments

     85       (382     6  
  

 

 

   

 

 

   

 

 

 

Non-GAAP Operating income

     2,637       5,751       5,346  

Baidu Core

     27     38     39

iQIYI

     (31 %)      (18 %)      (21 %) 

Non-GAAP Operating margin

     17     26     26

Baidu Core

     4,403       7,870       7,072  

iQIYI

     (862     (695     (939

Intersegment eliminations & adjustments

     85       (382     6  
  

 

 

   

 

 

   

 

 

 

Adjusted EBITDA

     3,626       6,793       6,139  

Baidu Core

     34     44     44

iQIYI

     (28 %)      (15 %)      (19 %) 

Adjusted EBITDA margin

     23     31     29


     Three months ended  
     March 31, 2017     December 31, 2017     March 31, 2018  

Net income attributable to Baidu

     1,777       4,159       6,694  

Add: Share-based compensation expenses

     631       977       778  

Add: Gain(loss) associated with the dilution of equity method investees, net of tax

     (16     87       53  

Add: Disposal loss, net of tax

     3       5       489  

Add: Impairment of long-term investments, net of tax

     —         338       83  

Add: Fair value change of long-term investments, net of tax

     —         —         (3,512
  

 

 

   

 

 

   

 

 

 

Non-GAAP net income attributable to Baidu

     2,395       5,566       4,585  
  

 

 

   

 

 

   

 

 

 

Weighted average number of ADS used in computing non-GAAP diluted earnings per ADS

     348,697,827       351,239,027       351,809,497  

GAAP diluted earnings per ADS

     4.63       12.38       18.68  

Add: Accretion of the redeemable noncontrolling interests

     0.47       (0.54     0.35  

Add: Non-GAAP adjustments to earnings per ADS

     1.76       4.00       (6.00
  

 

 

   

 

 

   

 

 

 

Non-GAAP diluted earnings per ADS

     6.86       15.84       13.03  
  

 

 

   

 

 

   

 

 

 
EX-99.2

Exhibit 99.2

Baidu Enters into Definitive Agreements to Divest its Financial Services Business

BEIJING, April 29, 2018 /PRNewswire/ — Baidu, Inc. (NASDAQ: BIDU) (“Baidu”), the leading Chinese language Internet search provider, today announced that it has entered into definitive agreements with certain investors relating to the divestiture of its financial service business, or Financial Services Group (“FSG”), which provides consumer credit, wealth management and other financial services. The investors are led by TPG and The Carlyle Group, with participation from Taikang Group, ABC International Holdings and others.

Pursuant to the definitive agreements, Baidu will divest a majority equity stake in FSG, which has been renamed as Du Xiaoman Financial (“Du Xiaoman”). Through the transaction, Du Xiaoman will raise approximately US$1.9 billion, among which Du Xiaoman will receive $840 million with the remaining balance used to purchase existing stake. Upon the completion of the transaction, Baidu will own approximately 42% of Du Xiaoman’s outstanding shares and will no longer have effective control over Du Xiaoman. Du Xiaoman will operate independently from Baidu and will enter into business cooperation arrangements with Baidu. Guang Zhu, Baidu Senior Vice President and General Manager of FSG, will become CEO of Du Xiaoman.

“I’m pleased to see the rapid growth Du Xiaoman has experienced since its inception in December 2015, to become a leading player in the FinTech space through innovation powered by AI,” said Robin Li, Chairman and CEO of Baidu. “This transaction marks another milestone for Baidu to incubate new businesses with large opportunities and strong synergies with Baidu’s core business, on the heels of iQiyi’s public listing.”

“In the coming age of FinTech, Du Xiaoman will leverage the technological capabilities of Baidu AI to partner with financial institutions and provide technology-driven, trustworthy financial services to consumers in China,” said Guang Zhu, CEO of Du Xiaoman.

The transactions contemplated under the definitive agreements are subject to certain closing conditions and are currently expected to close in the second half of 2018. Upon the completion of the transactions, it is expected that Du Xiaoman will be deconsolidated from Baidu’s consolidated financial statements.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU.” Currently, ten ADSs represent one Class A ordinary share.


Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the quotations from management in this announcement contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-4958

Email: ir@baidu.com

 

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