Form 6-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2019

 

 

Commission File Number: 000-51469

 

 

BAIDU, INC.

 

 

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

 

 

 


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

BAIDU, INC.
By   :  

/s/ Herman Yu

Name   :   Herman Yu
Title   :   Chief Financial Officer

Date: November 13, 2019


Exhibit Index

Exhibit 99.1—Press Release

EX-99.1

Exhibit 99.1

Baidu Announces Third Quarter 2019 Results

BEIJING, China, November 6, 2019 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese-language Internet search provider, today announced its unaudited financial results for the third quarter ended September 30, 20191.

“Baidu App traffic continues to grow robustly with DAUs reaching 189 million, up 25% year over year, in September and Baidu’s in-app search continues to gain market share. Our focus to combine search and feed and expand Baidu App’s content and services offerings is improving user experience and drawing publishers and service providers to place more content and services on Baidu’s hosted platform, which in turn draws more users. This positive reinforcing cycle has been a contributing factor to Baidu Core’s operating margin rising 1,400 basis points from the prior quarter,” said Robin Li, Chairman and CEO of Baidu. “On Baidu’s new AI businesses, DuerOS voice assistant continues to experience strong momentum with monthly voice queries surpassing 4.2 billion in September, up over 4.5 fold year over year. On Apollo, we are excited about our progress in early-stage commercialization of smart transportation with the release of Apollo-powered robotaxi pilot program to the public in Changsha, Hunan in September.”

“Baidu delivered a solid third quarter with total revenues reaching RMB 28.1 billion, up 7% sequentially on top of the 9% sequential growth from the prior quarter, in spite of the softening macro environment, industry-specific policy changes and self-directed healthcare initiative,” said Herman Yu, CFO of Baidu. “Our disciplined approach to spending, focusing on investment returns across the board, sheds light on the strong and improving margin contribution from in-app search and feed.”

Financial Highlights

 

     Baidu Inc.  
     For the three-month ended  
(in millions, except for per ADS information, unaudited)    September 30,
2018
    June 30,
2019
    September 30,
2019
    YOY     YOY2     QOQ     September 30,
2019
 
     RMB     RMB     RMB                       US$  

Total revenues

     28,203       26,326       28,080       (0 %)      3     7     3,929  

Operating income

     4,428       233       2,355       (47 %)        911     329  

Operating margin

     16     1     8        

Non-GAAP operating income

     5,744       1,955       3,691       (36 %)        89     516  

Non-GAAP operating margin

     20     7     13        

Net income (loss) attributable to Baidu

     12,396       2,412       (6,373     —           —         (892

Net margin

     44     9     (23 %)         

Non-GAAP net income attributable to Baidu

     6,751       3,635       4,387       (35 %)        21     614  

Non-GAAP net margin

     24     14     16        

Diluted earnings (loss) per ADS

     35.26       6.57       (18.37     —           —         (2.57

Non-GAAP diluted earnings per ADS

     19.20       10.11       12.61       (34 %)        25     1.76  

 

1 

Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB 7.1477 to US$1.00, the exchange rate in effect as of September 30, 2019 as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader.

2 

Excluding revenue from divested businesses, which was approximately RMB1.0 billion for the three months ended September 30, 2018.

 

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Net loss attributable to Baidu for Q3 2019 was RMB 6.4 billion, which included a non-cash impairment loss of RMB 8.9 billion on equity investments that have experienced an other-than-temporary decline in valuation (see further discussion under Total other loss section). Non-GAAP net income attributable to Baidu, excluding share-based compensation, fair value changes of equity investments and other adjustments, for Q3 2019 was RMB 4.4 billion.

 

     Baidu Core  
     For the three-month ended  
(in millions, except for per ADS information, unaudited)    September 30,
2018
    June 30,
2019
    September 30,
2019
    YOY     YOY2     QOQ     September 30,
2019
 
     RMB     RMB     RMB                       US$  

Total revenues

     21,606       19,540       21,010       (3 %)      2     8     2,939  

Operating income

     7,015       2,109       5,191       (26 %)        146     726  

Operating margin

     32     11     25        

Non-GAAP operating income

     8,078       3,485       6,224       (23 %)        79     871  

Non-GAAP operating margin

     37     18     30        

Net income (loss) attributable to Baidu

     14,309       3,731       (4,287     —           —         (600

Net margin

     66     19     (20 %)         

Non-GAAP net income attributable to Baidu

     8,400       4,740       6,310       (25 %)        33     883  

Non-GAAP net margin

     39     24     30        

Other Highlights

Corporate

 

   

Baidu reported its ESG progress for Q3 2019, noting: 1) Baidu AI has helped reunite approximately 7,900 missing persons with their families; 2) over 300 charitable organizations in China have joined Baidu’s Charity Platform, and 3) Baidu will push charitable information and services to individuals in need by leveraging its machine learning capabilities and user insights.

 

   

Baidu has returned $397 million to its shareholders under the 2019 Share Repurchase Program and $778 million under the 2018 Share Repurchase Program, which expired in June 2019, for a total return to shareholders of approximately $1.2 billion as of October 31, 2019.

 

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Mobile Ecosystem

 

   

Baidu App’s average daily active users (“DAUs”) reached 189 million, up 25% year over year, in September 2019.

 

   

Baijiahao (“BJH accounts”), Baidu’s newsfeed network, grew to 2.4 million publisher accounts, up 57% year over year in September 2019. BJH accounts allow publishers to share content to Baidu’s newsfeed and search.

 

   

Baidu Smart Mini Program’s monthly active users (“MAUs”) reached 290 million, up 157% year over year.

DuerOS

 

   

Monthly voice queries on DuerOS, a leading voice assistant for the Chinese language, surpassed 4.2 billion, up over 4.5 fold year over year, in September 2019.

 

   

Xiaodu smart speakers powered by DuerOS ranked first in China’s smart speaker shipments in Q2 2019, according to leading technology market analytics firms, Canalys, IDC and Strategy Analytics. Xiaodu Smart Display ranked first globally in smart display shipments for the same period, according to IDC.

 

   

DuerOS skills store now offers over 3,200 skills in wide ranging genres, including ABC Reading (education), Kuaishou (live streaming), Mango TV (online video), Douyu (game broadcasting) and Tile Matching Puzzle (casual game). DuerOS developer community has expanded to over 36,000 members.

 

   

Upgraded DuerOS on Xiaodu smart speakers enables hand gesture control and full-duplex continued conversation (multi-round conversation without wake words) through eye gesture detection.

Apollo

 

   

In September 2019, China’s first robotaxi pilot program was made available to the public in Changsha, Hunan, with an initial fleet of 45 autonomous driving vehicles powered by Apollo. The city of Changsha installed Baidu’s V2X solutions to help Apollo-powered vehicles map out traffic conditions in their parameters, overcoming blind spots and increasing traffic efficiency and safety.

 

   

Baidu recently received 15 autonomous driving licenses in Wuhan, Hubei, and 30 licenses in Cangzhou, Hebei, increasing Baidu’s total autonomous driving licenses to 150, which accounts for more than half of the total autonomous driving licenses granted in China.

Cloud, AI Platform & Others

 

   

Baidu Cloud’s ABC Summit was held in August 2019, introducing new AI enterprise solutions to optimize visual, speech processing and other AI capabilities and enable more efficient cloud services and easier maintenance. At the ABC Summit, Baidu Cloud AI enterprise solutions were showcased to speed up assembly line inspection of high tech components, automate the processing and tagging of videos into video clips, and improve customer service with “digital” employee in the mobile app of a local commercial bank.

 

   

Baidu’s AI Open Platform is seeing strong adoption with over 1.5 million developer base in September, more than doubling from last year. Through Baidu’s AI Open Platform on Baidu Cloud, developers can utilize Baidu’s comprehensive AI capabilities, including speech recognition, natural language processing and computer vision, as well as gain access to Baidu’s open-sourced deep learning platform PaddlePaddle.

 

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In September 2019, Baidu Maps enhanced its voice feature, allowing users to customize Baidu Maps’ voice with their own voice by recording 20 sentences. Over 280 million Baidu users have used Baidu Maps’ voice feature as of September 2019, doubling from the previous year.

iQIYI

 

   

iQIYI subscribers reached 105.8 million, up 31% year over year, in September 2019, further strengthening iQIYI’s foundation to produce entertainment-based blockbuster originals.

Third Quarter 2019 Results

Total revenues reached RMB 28.1 billion ($3.93 billion), flat from last year and up 3% year over year, excluding the impact of announced divestures2, and increasing 7% quarter over quarter. Online marketing revenues were RMB20.4 billion ($2.86 billion), decreasing 9% year over year and increasing 6% quarter over quarter. Other revenues were RMB 7.6 billion ($1.07 billion), increasing 34% year over year, driven mainly by the strong growth in iQIYI membership, cloud services and smart devices.

Revenue from Baidu Core reached RMB 21.0 billion ($2.94 billion), decreasing 3% year over year, or increasing 2% year over year, excluding the impact of announced divestures2, and increasing 8% quarter over quarter. Revenue from iQIYI reached RMB 7.4 billion ($1.04 billion), up 7% year over year. iQIYI membership revenue grew 30% year over year, offset by online advertising revenue declining 14% year over year.

Content costs were RMB 7.0 billion ($985 million), increasing 4% year over year. iQIYI’s content costs increased 3% year over year, which rose slower than iQIYI’s revenue growth.

Traffic acquisition costs were RMB 3.2 billion ($453 million), increasing 5% year over year, as a result of increasing TAC prices and expansion into connected offline screens and other areas.

Bandwidth costs were RMB 2.0 billion ($284 million), increasing 20% year over year, mainly due to increasing demand from newsfeed, video and cloud services.

Other cost of revenues, which includes depreciation, cost of goods sold, sales taxes and surcharges, share-based compensation and other costs, was RMB 4.1 billion ($570 million), increasing 51% year over year, mainly due to higher cost of goods sold and depreciation expense.

Selling, general and administrative expenses were RMB 4.7 billion ($652 million), decreasing 17% year over year, primarily due to decreased investment in channel and promotional marketing.

Research and development expenses were RMB 4.7 billion ($656 million), increasing 20% year over year, primarily due to an increase in personnel related expenses.

 

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Operating income was RMB 2.4 billion ($329 million) and operating margin was 8%. Baidu Core operating income was RMB 5.2 billion ($726 million), and Baidu Core operating margin was 25%.

Non-GAAP operating income was RMB 3.7 billion ($516 million), and non-GAAP operating margin was 13%. Non-GAAP Baidu Core operating income was RMB 6.2 billion ($871 million), and non-GAAP Baidu Core operating margin was 30%.

Total other loss was RMB 9.5 billion ($1.33 billion), mainly due to loss from equity investments that have experienced an other-than-temporary decline in valuation, compared to total other income of RMB 9.0 billion for Q3 2018, which was mainly due to disposal gains from Du Xiaoman and Global DU businesses. In Q4 2015, following a transaction where the Company exchanged shares of its majority-owned subsidiary Qunar for a minority investment in Trip.com, the Company deconsolidated Qunar, recorded its investment in Trip.com at the closing-date market value and recognized a non-cash accounting gain of RMB 24.4 billion. Since then, the market value of Trip.com shares has declined, and the continued low market price has caused the Company to recognize a non-cash impairment loss of RMB 8.9 billion in Q3 2019. In October 2019, the Company sold down the holding in Trip.com, which decreased from approximately 19% of their outstanding shares to 12% of the Trip.com’s outstanding shares.

Income tax expense was RMB 934 million ($131 million), which included a tax withholding for potential dividend distribution to offshore entities, compared to RMB 2.1 billion in Q3 2018.

Net loss attributable to Baidu was RMB 6.4 billion ($ 892 million), and diluted losses per ADS was RMB 18 ($2.57). Net loss attributable to Baidu Core was RMB 4.3 billion ($600 million). Non-GAAP net income attributable to Baidu was RMB 4.4 billion ($614 million), and non-GAAP net margin was 16%. Non-GAAP diluted earnings per ADS amounted to RMB 13 ($1.76). Non-GAAP net income attributable to Baidu Core was RMB 6.3 billion ($883 million), and non-GAAP net margin for Baidu Core was 30%.

Adjusted EBITDA was RMB 5.1 billion ($716 million) and adjusted EBITDA margin was 18%. Adjusted EBITDA to Baidu Core was RMB 7.5 billion ($1.05 billion) and adjusted EBITDA margin for Baidu Core was 36%.

As of September 30, 2019, cash, cash equivalents, restricted cash and short-term investments were RMB 137.4 billion ($19.22 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB 123.5 billion ($17.27 billion). Free cash flow was RMB 7.6 billion ($1.06 billion). Free cash flow excluding iQIYI was RMB 7.5 billion ($1.05 billion).

Financial Guidance

For the fourth quarter of 2019, Baidu expects revenues to be between RMB 27.1 billion ($3.78 billion) and RMB 28.7 billion ($4.02 billion), representing -1% to 6% increase year over year, which assumes that Baidu Core revenue will grow between 0% to 6% year over year. This forecast reflects Baidu’s current and preliminary view, which is subject to substantial uncertainty.

 

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Conference Call Information

Baidu’s management will hold an earnings conference call at 8:15 PM on November 6, 2019, U.S. Eastern Time (9:15 AM on November 7, 2019, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:

 

International:    +65 67135090
China    4006208038
US:    +1 8456750437
UK:    +44 2036214779
Hong Kong:    +852 30186771
Passcode for all regions:    6438309

A replay of the conference call may be accessed by phone at the following number until November 14, 2019:

 

International:    +61 2 8199 0299
Passcode:    6438309

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make the complicated world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU”. Currently, ten ADSs represent one Class A ordinary share.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-8888

Email: ir@baidu.com

 

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the outlook for the fourth quarter of 2019, quotations from management in this announcement, as well as Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

 

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Non-GAAP operating income represents operating income excluding share-based compensation expenses and amortization of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, adjusted for related income tax effects. Baidu’s share of equity method investments for these non-GAAP reconciling items, amortization of intangible assets not on the investees’ books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, which is adjusted for accretion for the redeemable noncontrolling interests, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization of intangible assets resulting from business combinations, and share-based compensation expenses. Free cash flow represents net cash provided by operating activities less capital expenditures.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures.”

 

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Baidu, Inc.

Condensed Consolidated Statements of Income (Loss)

(In millions except for share, per share (or ADS) information, unaudited)

 

     Three Months Ended  
     September 30,     June 30,     September 30,     September 30,  
     2018     2019     2019     2019  
     RMB     RMB     RMB     USD(2)  

Revenues:

        

Online marketing services

     22,481       19,237       20,434       2,859  

Others

     5,722       7,089       7,646       1,070  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

     28,203       26,326       28,080       3,929  
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating costs and expenses:

        

Content costs

     6,736       5,817       7,037       985  

Traffic acquisition costs

     3,090       3,424       3,238       453  

Bandwidth costs

     1,695       2,048       2,029       284  

Others

     2,697       4,827       4,074       570  
  

 

 

   

 

 

   

 

 

   

 

 

 

Cost of revenues(1)

     14,218       16,116       16,378       2,292  

Selling, general and administrative(1)

     5,641       5,243       4,657       652  

Research and development(1)

     3,916       4,734       4,690       656  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total operating costs and expenses

     23,775       26,093       25,725       3,600  
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating income

     4,428       233       2,355       329  

Other income (loss):

        

Interest income

     1,258       1,205       1,687       236  

Interest expense

     (479     (805     (788     (110

Foreign exchange income (loss), net

     (54     216       29       4  

Income (loss) from equity method investment

     419       429       (729     (102

Other income (loss), net

     7,877       193       (9,683     (1,355
  

 

 

   

 

 

   

 

 

   

 

 

 

Total other income (loss), net

     9,021       1,238       (9,484     (1,327
  

 

 

   

 

 

   

 

 

   

 

 

 

Income (loss) before income taxes

     13,449       1,471       (7,129     (998

Income tax expense

     2,053       416       934       131  
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss)

     11,396       1,055       (8,063     (1,129
  

 

 

   

 

 

   

 

 

   

 

 

 

Less: net income (loss) attributable to noncontrolling interests

     (1,000     (1,357     (1,690     (237
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss) attributable to Baidu

     12,396       2,412       (6,373     (892
  

 

 

   

 

 

   

 

 

   

 

 

 

Earnings (loss) per ADS (1 Class A ordinary share equals 10 ADSs):

        

-Basic

     35.53       6.84       (18.37     (2.57

-Diluted

     35.26       6.57       (18.37     (2.57

Earnings (loss) per share for Class A and Class B ordinary shares:

        

-Basic

     355.27       68.38       (183.74     (25.71

-Diluted

     352.57       65.69       (183.74     (25.71

Weighted average number of Class A and Class B ordinary shares outstanding:

        

Basic

     34,891,733       34,996,791       34,793,154       34,793,154  

Diluted

     35,158,747       35,044,719       34,793,154       34,793,154  

(1)   Includes share-based compensation expenses as follows:

        

Cost of revenues

     58       99       70       10  

Selling, general and administrative

     545       503       336       47  

Research and development

     636       1,022       810       114  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total share-based compensation expenses

     1,239       1,624       1,216       171  

 

(2)

All translations from RMB to U.S. dollars are made at a rate of RMB7.1477 to US$1.00, the exchange rate in effect as of September 30, 2019 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System.


Baidu, Inc.

Condensed Consolidated Balance Sheets

(In millions except for share information, unaudited)

 

     December 31,      September 30,     September 30,  
     2018      2019     2019  
     RMB      RMB     USD  

ASSETS

       

Current assets:

       

Cash and cash equivalents

     27,638        14,564       2,038  

Restricted cash

     2,189        2,611       365  

Short-term investments

     111,626        120,233       16,821  

Accounts receivable, net

     6,015        6,598       923  

Amounts due from related parties

     785        1,202       168  

Other assets, current

     6,841        9,603       1,344  
  

 

 

    

 

 

   

 

 

 

Total current assets

     155,094        154,811       21,659  
  

 

 

    

 

 

   

 

 

 

Non-current assets:

       

Fixed assets, net

     17,903        19,021       2,661  

Intangible assets, net

     9,181        8,950       1,252  

Goodwill

     18,536        19,103       2,673  

Long-term investments, net

     80,454        78,489       10,981  

Amounts due from related parties

     4,297        4,180       585  

Deferred tax assets, net

     2,324        1,793       251  

Operating lease right-of-use assets

     —          7,161       1,002  

Other assets, non-current

     9,777        9,351       1,308  
  

 

 

    

 

 

   

 

 

 

Total non-current assets

     142,472        148,048       20,713  
  

 

 

    

 

 

   

 

 

 

Total assets

     297,566        302,859       42,372  
  

 

 

    

 

 

   

 

 

 

LIABILITIES AND EQUITY

       

Current liabilities:

       

Short-term loans

     3,046        3,510       491  

Accounts payable and accrued liabilities

     35,381        35,094       4,910  

Customer deposits and deferred revenue

     9,221        10,899       1,525  

Deferred income

     523        505       71  

Long-term loans, current portion

     84        363       51  

Notes payable, current portion

     6,871        5,356       749  

Amounts due to related parties

     1,727        1,804       252  

Operating lease liabilities

            2,224       311  
  

 

 

    

 

 

   

 

 

 

Total current liabilities

     56,853        59,755       8,360  
  

 

 

    

 

 

   

 

 

 

Non-current liabilities:

       

Deferred income

     54        38       5  

Deferred revenue

     1,309        994       139  

Amounts due to related parties

     4,360        4,466       625  

Long-term loans

     7,456        7,774       1,088  

Notes payable

     42,735        39,096       5,470  

Convertible senior notes

     4,712        12,518       1,751  

Deferred tax liabilities

     4,099        4,242       593  

Operating lease liabilities

     —          4,379       613  

Other non-current liabilities

     236        298       42  
  

 

 

    

 

 

   

 

 

 

Total non-current liabilities

     64,961        73,805       10,326  
  

 

 

    

 

 

   

 

 

 

Total liabilities

     121,814        133,560       18,686  
  

 

 

    

 

 

   

 

 

 

Redeemable noncontrolling interests

     716        978       137  

Equity

       

Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and 27,733,692 shares and 27,448,619 shares issued and outstanding as at December 31, 2018 and September 30, 2019

     —          —         —    

Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and 7,201,254 shares and 7,201,254 shares issued and outstanding as at December 31, 2018 and September 30, 2019

     —          —         —    

Additional paid-in capital

     33,441        37,262       5,213  

Retained earnings

     129,246        121,001       16,929  

Accumulated other comprehensive income

     210        (164     (23
  

 

 

    

 

 

   

 

 

 

Total Baidu shareholders’ equity

     162,897        158,099       22,119  
  

 

 

    

 

 

   

 

 

 

Noncontrolling interests

     12,139        10,222       1,430  
  

 

 

    

 

 

   

 

 

 

Total equity

     175,036        168,321       23,549  
  

 

 

    

 

 

   

 

 

 

Total liabilities, redeemable noncontrolling interests, and equity

     297,566        302,859       42,372  
  

 

 

    

 

 

   

 

 

 


Baidu, Inc.     

Selected Information    

(In millions except for per ADS information, unaudited)    

    Three months ended
September 30, 2018
(RMB)
    Three months ended
June 30, 2019 (RMB)
    Three months ended
September 30, 2019
(RMB)
    Three months ended
September 30, 2019
(USD)
 
    Baidu
Core
    iQIYI     Elim &
adj(3)
    Baidu,
Inc.
    Baidu
Core
    iQIYI     Elim &
adj(3)
    Baidu,
Inc.
    Baidu
Core
    iQIYI     Elim &
adj(3)
    Baidu,
Inc.
    Baidu
Core
    iQIYI     Elim &
adj(3)
    Baidu,
Inc.
 

Total revenues

    21,606       6,914       (317     28,203       19,540       7,110       (324     26,326       21,010       7,397       (327     28,080       2,939       1,035       (45     3,929  

YOY

                    (3 %)      7       (0 %)         

YOY excluding revenue from divested businesses(1)

                    2         3        

QOQ

                    8     4       7        

Operating costs and expenses:

                               

Cost of revenues (2)

    6,804       7,655       (241     14,218       9,453       6,981       (318     16,116       8,502       8,176       (300     16,378       1,190       1,144       (42     2,292  

Selling, general and administrative (2)

    4,428       1,292       (79     5,641       3,898       1,346       (1     5,243       3,320       1,350       (13     4,657       464       189       (1     652  

Research and development (2)

    3,359       558       (1     3,916       4,080       655       (1     4,734       3,997       703       (10     4,690       559       98       (1     656  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating costs and expenses

    14,591       9,505       (321     23,775       17,431       8,982       (320     26,093       15,819       10,229       (323     25,725       2,213       1,431       (44     3,600  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

YOY

                    8     8       8        

Cost of revenues

                    25     7       15        

Selling, general and administrative

                    (25 %)      4       (17 %)         

Research and development

                    19     26       20        

Operating income (loss)

    7,015       (2,591     4       4,428       2,109       (1,872     (4     233       5,191       (2,832     (4     2,355       726       (396     (1     329  

YOY

                    (26 %)      9       (47 %)         

QOQ

                    146     51       911        

Operating margin

    32     (37 %)        16     11     (26 %)        1     25     (38 %)        8        

Add: total other income (loss),net

    9,687       (539     (127     9,021       1,664       (426     —         1,238       (8,657     (827       (9,484     (1,211     (116     —         (1,327

Less: income tax expense (benefit)

    2,059       (6     —         2,053       410       6       —         416       918       16         934       129       2       —         131  

Less: net income (loss) attributable to NCI

    334       16       (1,350 ) (4)      (1,000     (368     23       (1,012 ) (4)      (1,357     (97     13       (1,606 ) (4)      (1,690     (14     2       (225 ) (4)      (237
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income(loss) attributable to Baidu

    14,309       (3,140     1,227       12,396       3,731       (2,327     1,008       2,412       (4,287     (3,688     1,602       (6,373     (600     (516     224       (892
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

YOY

                    —         17       —            

QOQ

                    —         58       —            

Net margin

    66     (45 %)        44     19     (33 %)        9     (20 %)      (50 %)        (23 %)         

Other Key Metrics:

                               

Non-GAAP operating income (loss)

    8,078       (2,338       5,744       3,485       (1,526       1,955       6,224       (2,529       3,691       871       (354       516  

YOY

                    (23 %)      8       (36 %)         

QOQ

                    79     66       89        

Non-GAAP operating margin

    37     (34 %)        20     18     (21 %)        7     30     (34 %)        13        

Non-GAAP net income (loss) attributable to Baidu

    8,400       (2,899       6,751       4,740       (1,962       3,635       6,310       (3,394       4,387       883       (475       614  

YOY

                    (25 %)      17       (35 %)         

QOQ

                    33     73       21        

Non-GAAP net margin

    39     (42 %)        24     24     (28 %)        14     30     (46 %)        16        

Adjusted EBITDA

    8,963       (2,257       6,710       4,766       (1,407       3,355       7,525       (2,405       5,116       1,053       (336       716  

Adjusted EBITDA margin

    41     (33 %)        24     24     (20 %)        13     36     (33 %)        18        
(1)     Excluding revenue from divested businesses, which was approximately RMB1.0 billion for the three months ended September 30, 2018.

 

(2)     Includes share-based compensation as follows:

 

Cost of revenues

    32       26         58       58       41         99       25       45         70       4       6         10  

Selling, general and administrative

    399       146         545       327       176         503       207       129         336       29       18         47  

Research and development

    604       32         636       959       63         1,022       749       61         810       105       9         114  
 

 

 

   

 

 

     

 

 

   

 

 

   

 

 

     

 

 

   

 

 

   

 

 

     

 

 

   

 

 

   

 

 

     

 

 

 

Total share-based compensation

    1,035       204         1,239       1,344       280         1,624       981       235         1,216       138       33         171  

(3)     Relates to intersegment eliminations and adjustments     

(4)     Relates to the net loss attributable to iQIYI noncontrolling interests     


Baidu, Inc.     

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures     

(In millions except for ADS and per ADS information, unaudited)    

 

    Three months ended     Three months ended     Three months ended     Three months ended  
    September 30, 2018 (RMB)     June 30, 2019 (RMB)     September 30, 2019 (RMB)     September 30, 2019 (USD)  
   

Baidu

Core

    iQIYI     Baidu, Inc.    

Baidu

Core

    iQIYI     Baidu, Inc.    

Baidu

Core

    iQIYI     Baidu, Inc.    

Baidu

Core

    iQIYI     Baidu, Inc.  

Operating income (loss)

    7,015       (2,591     4,428       2,109       (1,872     233       5,191       (2,832     2,355       726       (396     329  

Add: Share-based compensation expenses

    1,035       204       1,239       1,344       280       1,624       981       235       1,216       138       33       171  

Add: Amortization of intangible assets(1)

    28       49       77       32       66       98       52       68       120       7       9       16  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP operating income (loss)

    8,078       (2,338     5,744       3,485       (1,526     1,955       6,224       (2,529     3,691       871       (354     516  

Add: Depreciation of fixed assets

    885       81       966       1,281       119       1,400       1,301       124       1,425       182       18       200  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted EBITDA

    8,963       (2,257     6,710       4,766       (1,407     3,355       7,525       (2,405     5,116       1,053       (336     716  

Net income (loss) attributable to Baidu

    14,309       (3,140     12,396       3,731       (2,327     2,412       (4,287     (3,688     (6,373     (600     (516     (892

Add: Share-based compensation expenses

    1,035       204       1,151       1,337       280       1,495       974       235       1,106       136       33       155  

Add: Amortization of intangible assets(1), net of tax

    18       40       41       8       52       37       21       50       47       3       7       7  

Add: Disposal gain, net of tax

    (6,697     —         (6,569     (181     —         (181     —         —         —         —         —         —    

Add: Impairment of long-term investments, net of tax

    298       —         298       162       23       185       8,023       —         8,023       1,123       —         1,123  

Add: Fair value change of long-term investments, net of tax

    (449     (3     (452     (285     (1     (286     745       1       745       104       —         104  

Add: Reconciling items on equity method investments, net of tax(2)

    (114     —         (114     (32     11       (27     834       8       839       117       1       117  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP net income (loss) attributable to Baidu

    8,400       (2,899     6,751       4,740       (1,962     3,635       6,310       (3,394     4,387       883       (475     614  

Diluted earnings (loss) per ADS

        35.26           6.57           (18.37         (2.57

Add: Accretion of the redeemable noncontrolling interests

        —             0.05           0.06           0.01  

Add: Non-GAAP adjustments to earnings per ADS

        (16.06         3.49           30.92           4.32  
     

 

 

       

 

 

       

 

 

       

 

 

 

Non-GAAP diluted earnings per ADS

        19.20           10.11           12.61           1.76  

Net cash provided by operating activities

    10,361       994       11,355       6,074       891       6,965       8,508       293       8,801       1,190       41       1,231  

Less: Capital expenditures

    (2,026     (193     (2,219     (1,204     (155     (1,359     (1,031     (181     (1,212     (145     (25     (170
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Free cash flow

    8,335       801       9,136       4,870       736       5,606       7,477       112       7,589       1,045       16       1,061  

(1)   This represents amortization of intangible assets resulting from business combinations.

    

(2)   This represents Baidu’s share of equity method investments for other non-GAAP reconciling items, amortization of intangible assets not on the investee’s books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax effects.

    

(3)   Non-GAAP measures are adjusted retroactively to exclude: 1) amortization of intangible assets resulting from business combinations ; and 2) share-based compensation and amortization of intangible assets not on their books, resulting from equity method pick-up; and 3) fair value change of the investees’ long-term investments, net of tax, as follows:

    

Non-GAAP operating income, previously reported

    8,050       (2,387     5,667       3,453       (1,592     1,857       6,172       (2,597     3,571       864       (363     500  

Add: Amortization of intangible assets(1)

    28       49       77       32       66       98       52       68       120       7       9       16  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP operating income, revised

    8,078       (2,338     5,744       3,485       (1,526     1,955       6,224       (2,529     3,691       871       (354     516  

Non-GAAP net income attributable to Baidu, previously reported

    8,357       (2,939     6,685       4,418       (2,025     3,279       6,052       (3,452     4,098       847       (483     573  

Add: Adjustments relating to equity-method investments, net of tax

    25       —         25       314       11       319       237       8       242       33       1       34  

Add: Amortization of intangible assets(1), net of tax

    18       40       41       8       52       37       21       50       47       3       7       7  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Non-GAAP net income attributable to Baidu, revised

    8,400       (2,899     6,751       4,740       (1,962     3,635       6,310       (3,394     4,387       883       (475     614  

Adjusted EBITDA, previously reported

    8,982       (2,150     6,789       4,780       (1,348     3,388       7,542       (2,345     5,153       1,055       (328     721  

Less: Adjustments to amortization of intangible assets

    (19     (107     (79     (14     (59     (33     (17     (60     (37     (2     (8     (5
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted EBITDA, revised

    8,963       (2,257     6,710       4,766       (1,407     3,355       7,525       (2,405     5,116       1,053       (336     716