Form 6-K
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
For the month of November 2008
Commission File Number: 000-51469
BAIDU.COM, INC.
12/F, Ideal International Plaza
No. 58 West-North 4th Ring
Beijing 100080, Peoples Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form
20-F or Form 40-F.
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(1):o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7):o
Indicate by check mark whether the registrant by furnishing the information contained in this Form
is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the
Securities Exchange Act of 1934.
If Yes is marked, indicate below the file number assigned to the registrant in connection with
Rule 12g3-2(b):
82- N/A
BAIDU.COM, INC.
Form 6-K
TABLE OF CONTENTS
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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BAIDU.COM, INC.
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By |
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/s/ Robin Yanhong Li |
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Name |
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Robin Yanhong Li |
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Title |
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Chief Executive Officer |
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Date: November 19, 2008
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EXhibit 99.1
Exhibit 99.1
Baidu Takes Immediate Measures in Response to Recent CCTV Reports
Announces Conference Call Scheduled for November 19th 2008 for Discussion
Beijing, November 18, 2008 Baidu.com, Inc. (NASDAQ: BIDU), the leading Chinese language Internet
search provider, today issued this press release in response to the recent CCTV reports.
Baidu focuses on providing customers with cost-effective and targeted marketing solutions. Baidus
pay-for-performance (P4P) paid search platform enables its customers to reach users who search
for information related to their products or services. Customers may use Baidus automated online
tools to create text-based descriptions of their web pages and bid on keywords that trigger the
display of their links and web page information.
China Central Television (CCTV), the largest state-owned television network in China, reported in
its program News in 30 Minutes on November 15 and 16 that Baidu had been including websites of
medical companies that do not hold proper licenses in its paid search listings for some popular
medical terms, while excluding certain websites which did not buy keywords.
Shortly after the CCTV program was broadcast, Baidu initiated dialogue with CCTV regarding this
matter. At the same time, Baidu removed paid search listings of certain customers, particularly
medical and pharmaceutical customers without licenses on file with Baidu. Baidu will allow these
customers to resume access to Baidus P4P paid search platform once their relevant licenses are
provided to and reviewed by Baidu. These customers account for approximately 10-15% of Baidus
total revenues. Baidu believes this immediate measure is the most prudent way to protect the
interests of Baidus users. Currently, it is difficult to estimate how many removed customers will
provide relevant licenses to Baidu and when they will do so. Baidu will work closely with
customers to ensure those customers with proper licenses will be able to access Baidus services
again quickly. While Baidu is currently uncertain about the near term financial impact of this
prudent measure, Baidu does not believe it would have significant impact on Baidus results in the
long term.
On November 17, 2008, Baidu issued a public statement in China, acknowledging that there could be
cases where certain companies take advantage of Baidus paid search platform for questionable
purposes. Baidu is committed to social responsibility and will continue to improve its sales and
operational systems commensurate with its status as the leading Chinese language Internet search
provider.
Separately, Baidu would like to affirm that Baidu has never excluded websites of any customers
because they did not pay for keywords, and Baidu does not tolerate
such practices.
Baidu is committed to playing a leading role in shaping the standards for Chinas Internet
industry. Baidu strives to further strengthen its operational systems and infrastructure. With a
more mature operation, Baidu will grow even better able to serve increasing numbers of small and
medium-sized enterprises (SMEs), the backbone of the Chinese economy.
Conference Call Information
Baidu will hold a live analyst conference call at 7:00 AM on November 19, 2008 U.S. Eastern Time
(8:00 PM on November 19, 2008 Beijing/Hong Kong time).
Dial-in details for the conference call are as follows:
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US:
UK:
Hong Kong:
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+ 1-617-213-8842
+ 44-207-365-8426
+ 852-3002-1672 |
Passcode for all regions: 88779261
A replay of the conference call may be accessed by phone at the following number until November 26,
2008:
International: + 1-617-801-6888
Passcode: 48434960
Additionally, a live and archived webcast of this conference call will be available at
http://ir.baidu.com.
About Baidu
Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based
media company, Baidu aims to provide the best way for people to find information. In addition to
serving individual Internet search users, Baidu provides an effective platform for businesses to
reach potential customers. Baidus ADSs, each of which represents one Class A ordinary share, are
currently trading on the NASDAQ Global Select Market under the symbol BIDU.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the safe
harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as will, expects, anticipates, future, intends, plans, believes, estimates,
''confident and similar statements. Statements that are not historical facts, including
statements about Baidus beliefs and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties that could cause actual results to differ
materially from those contained in any forward- looking statements. Further information regarding
these and other risks is included in our annual report on Form 20-F and other documents filed with
the Securities and Exchange Commission. All information provided in this press release is as of
November 18, 2008, and Baidu undertakes no duty to update such information, except as required
under applicable law.
Contacts
For investor inquiries please contact:
China
Linda Sun
Baidu.com, Inc.
Tel: (8610) 8262 1188
Email: ir@baidu.com
Derek Mitchell
Ogilvy Financial, Beijing
Tel: (8610) 8520 6284
Email: derek.mitchell@ogilvy.com
U.S.
Thomas Smith
Ogilvy Financial, New York
Tel: (212) 880 5269
Email: thomas.smith@ogilvypr.com
For media inquiries please contact:
Ceren Wende
Ogilvy Financial, Beijing
Tel: (8610) 8520 6514
Email: ceren.wende@ogilvy.com