FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington D.C. 20549

REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934

For the month of April 2008

Commission File Number: 000-51469

BAIDU.COM, INC.

12/F, Ideal International Plaza
No. 58 West-North 4^th Ring
Beijing 100080, People’s Republic of China
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F þ		Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):                     

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):                     

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o		No þ

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):

82-      N/A     

BAIDU.COM, INC.

Form 6-K

TABLE OF CONTENTS

		Page
Signature			3
EX-99.1 PRESS RELEASE

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: April 25, 2008

Exhibit 99.1

Baidu Announces First Quarter 2008 Results

BEIJING, China, April 24, 2008 — Baidu.com, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the first quarter ended March 31, 2008¹.

First Quarter 2008 Highlights

	•		Total revenues in the first quarter of 2008 increased to RMB574.4 million (US$81.9 million), representing a 108.4% increase from the corresponding period in 2007.
	•		Operating profit in the first quarter of 2008 increased to RMB147.4 million (US$21.0 million), representing a 99.6% increase from the corresponding period in 2007.
	•		Net income in the first quarter of 2008 increased to RMB146.6 million (US$20.9 million), representing a 71.5% increase from the corresponding period in 2007.
	•		Diluted earnings per share (“EPS”) for the first quarter of 2008 were RMB4.22 (US$0.60); diluted EPS excluding share-based compensation expenses (non-GAAP) for the first quarter of 2008 was RMB4.68 (US$0.67). Costs and expenses related to Baidu’s Japan operations in the first quarter of 2008 were RMB30.1 million (US$4.3 million), which reduced diluted EPS by RMB0.87 (US$0.12).
	•		The number of active online marketing customers during the first quarter grew to approximately 161,000, an increase of 3.9% from the previous quarter.

“This was another excellent quarter for Baidu,” said Robin Li, Baidu’s chairman and CEO. “Our revenue growth remained strong and is an indication of our ability to execute our strategy of providing the best possible user experience and service to our customers. Instrumental to our growth were the ceaseless efforts of our sales force and customer service teams who continued to deliver strong results despite a long Chinese New Year holiday and severe snow storms across large parts of China. In addition, a larger customer base contributed to strong organic and Baidu Union growth.”

During the first quarter Baidu launched the public testing of Baidu Hi, an instant messaging platform complementing Baidu’s suite of other already popular products such as Baidu Knows, Baidu Post Bar and Baidu Space. Initial results indicate a positive response to the new product. Baidu also recently signed an agreement with China Netcom (CNC). Under the agreement, Baidu and CNC created a jointly designed Baidu search page that CNC users are redirected to if they attempt to visit an incorrect or nonexistent URL. This arrangement allows CNC Internet users to

find information they need more efficiently while increasing Baidu user traffic in a revenue sharing model.

First Quarter 2008 Results

Baidu reported total revenues of RMB574.4 million (US$81.9 million) for the first quarter ended March 31, 2008, representing a 108.4% increase from the corresponding period in 2007.

Online marketing revenues for the first quarter were RMB572.7 million (US$81.7 million), representing a 108.5% increase from the first quarter of 2007. The growth was mainly driven by the increases in the number of active online marketing customers as well as revenue per customer. Baidu had nearly 161,000 active online marketing customers in the first quarter of 2008, representing a sequential increase of 3.9% and an increase of 43.8% from the corresponding period in 2007. Revenue per online marketing customer for the first quarter remained stable sequentially at approximately RMB3,600 (US$513), and increased approximately 44.0% from the corresponding period in 2007.

Traffic acquisition costs (TAC) as a component of cost of revenues was RMB76.6 million (US$10.9 million), representing 13.3% of total revenues, compared to 10.3% in the corresponding period in 2007. The increase in TAC as a percentage of total revenues primarily reflects the continued growth of revenue contribution from Baidu Union members.

Bandwidth costs as a component of cost of revenues was RMB38.4 million (US$5.5 million), representing 6.7% of total revenues, compared to 7.8% in the corresponding period in 2007. Depreciation costs as a component of cost of revenues was RMB53.2 million (US$7.6 million), representing 9.3% of total revenues, compared to 9.4% in the corresponding period in 2007.

Selling, general and administrative expenses were RMB147.0 million (US$21.0 million), representing an increase of 96.3% from the corresponding period in 2007, primarily due to expansion of the direct sales force.

Research and development expenses were RMB51.4 million (US$7.3 million), representing a 105.9% increase from the corresponding period in 2007, primarily due to an increase in research and development staff.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, increased in aggregate by 32.5% to RMB16.2 million (US$2.3 million) in the first quarter of 2008 from RMB12.2 million in the corresponding period in 2007.

Operating profit was RMB147.4 million (US$21.0 million), representing a 99.6% increase from the corresponding period in 2007. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB163.5 million (US$23.3 million) for the first quarter of 2008, a 90.1% increase from the corresponding period in 2007.

Adjusted EBITDA (non-GAAP), which is defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, were RMB228.4 million (US$32.6 million) for the first quarter of 2008, representing a 93.5% increase from the corresponding period in 2007.

Income tax expense was RMB10.9 million (US$1.5 million), compared to an income tax expense of RMB1.4 million in the first quarter of 2007. The increase in tax over previous quarters is due to expected increases in tax rates applied to two PRC-based subsidiaries as their tax holidays either expired or partially elapsed.

Net income was RMB146.6 million (US$20.9 million), representing a 71.5% increase from the corresponding period in 2007. Basic and diluted EPS for the first quarter of 2008 amounted to RMB4.29 (US$0.61) and RMB4.22 (US$0.60), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB162.8 million (US$23.2 million), a 66.6% increase from the corresponding period in 2007. Basic and diluted EPS excluding share-based compensation expenses (non-GAAP) for the first quarter of 2008 were RMB4.77 (US$0.68) and RMB4.68 (US$0.67), respectively.

As of March 31, 2008, Baidu’s cash, cash equivalents and short-term investments amounted to RMB1.7 billion (US$237.6 million). Net operating cash inflow and capital expenditures for the first quarter of 2008 were RMB248.9 million (US$35.5 million) and RMB158.5 million (US$22.6 million), respectively. A portion of the capital expenditure was associated with the construction of Baidu’s new campus facility.

Outlook for Second Quarter 2008

Baidu currently expects to generate total revenues in an amount ranging from RMB780 million (US$111 million) to RMB800 million (US$114 million) for the second quarter of 2008, representing a 94.4% to 99.4% increase from the corresponding period in 2007 and a 35.8% to 39.3% increase from the first quarter of 2008. This forecast reflects Baidu’s current and preliminary view, which is subject to change.

Conference Call Information

Baidu’s management will hold an earnings conference call at 8 PM on April 24, 2008 U.S. Eastern Time (8 AM on April 25, 2008 Beijing/Hong Kong time).

Dial-in details for the earnings conference call are as follows:

US: +1-617-597-5326
UK: +44-207-365-8426
Hong Kong: +852-3002-1672

Passcode for all regions: 87344072

A replay of the conference call may be accessed by phone at the following number until May 1, 2008:

A replay of the conference call may be accessed by phone at the following number until May 1, 2008:

International: +1-617-801-6888
Passcode: 94512505

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol “BIDU”.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the outlook for the second quarter of 2008 and quotations from management in this announcement, as well as Baidu’s strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain users and customers; competition in the Chinese language and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese language and Japanese language Internet search markets and the number of Internet and broadband users in China; and Chinese governmental policies relating to the Internet and Internet content providers. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission.

Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of April 24, 2008, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures” and “Reconciliation from net cash provided by operating activities to adjusted EBITDA” set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses and expenditures that may not be indicative of its operating performance from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. Baidu computes its non-GAAP financial measures using the same consistent method from quarter to quarter, except that the non-GAAP measures for the quarter ended March 30, 2006 reflected the one-time cumulative effect of change in accounting principle due to our adoption of SFAS 123(R) since January 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our business. A limitation of using non-GAAP Adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

Contacts

For investor inquiries please contact:

China

Helen Zhang
Baidu.com, Inc.
Tel: (8610) 8260 7558
Email: ir@baidu.com

Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: (8610) 8520 3090
helen.plummer@ogilvy.com

US

Thomas Smith
Ogilvy Public Relations Worldwide (New York)
Tel: 1 (212) 880 5269
thomas.smith@ogilvypr.com

Baidu.com, Inc.
Condensed Consolidated Balance Sheets

		March 31,				December 31,
(in RMB thousands)		2008				2007
		Unaudited				Audited
ASSETS
Current assets:
Cash and cash equivalents			1,427,298				1,350,600
Short-term investments			238,776				242,037
Accounts receivable, net			65,432				64,274
Prepaid expenses and other current assets			70,330				65,996
Deferred tax assets, net			2,587				2,587
Total current assets			1,804,423				1,725,494
Non-current assets:
Fixed assets, net			678,716				678,886
Land use right, net			95,984				96,472
Intangible assets, net			38,932				40,460
Goodwill			51,086				51,093
Investments, net			15,061				15,439
Deferred tax assets, net			20,496				15,716
Other non-current assets			52,574				32,348
Total non-current assets			952,849				930,414
TOTAL ASSETS			2,757,272				2,655,908
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accrued expenses and other liabilities			296,220				359,310
Customers’ deposits			270,169				257,577
Deferred revenue			12,452				11,832
Deferred income			1,835				2,485
Total current liabilities			580,676				631,204
Non-current liabilities:
Long-term payable			—				3,000
Deferred income			52				332
Total non-current liabilities			52				3,332
Total liabilities			580,728				634,536
Shareholders’ equity
Class A Ordinary Shares, Par value US$0.00005 per share, 825,000,000 shares authorized, and 25,136,147 shares and 25,300,772 shares issued and outstanding as at December 31, 2007 and March 31, 2008			10				10
Class B Ordinary Shares, Par value US$0.00005 per share, 35,400,000 shares authorized, and 8,996,842 shares and 8,894,411 shares issued and outstanding as at December 31, 2007 and March 31, 2008			4				4
Additional paid-in capital			1,197,281				1,171,575
Accumulated other comprehensive loss			(99,085	)			(81,953	)
Retained earnings			1,078,334				931,736
Total shareholders’ equity			2,176,544				2,021,372
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY			2,757,272				2,655,908

Baidu.com, Inc.
Condensed Consolidated Statements of Income

		For the Three Months Ended
		March 31,				March 31,				December 31,
(in RMB thousands except for share, per share information)		2008				2007				2007
		Unaudited				Unaudited				Unaudited
Revenues:
Online marketing services			572,710				274,666				569,588
Other services			1,686				914				1,474
Total revenues			574,396				275,580				571,062
Operating costs and expenses:
Cost of revenues (note 1, 2)			(228,592	)			(101,895	)			(216,012	)
Selling, general and administrative (note 2)			(147,031	)			(74,893	)			(132,230	)
Research and development (note 2)			(51,406	)			(24,964	)			(46,535	)
Total operating costs and expenses			(427,029	)			(201,752	)			(394,777	)
Operating profit			147,367				73,828				176,285
Other income:
Interest income			10,604				12,070				12,846
Exchange loss, net			(1,708	)			(214	)			(1,898	)
Other income, net			1,194				1,208				14,044
Total other income			10,090				13,064				24,992
Income before income taxes			157,457				86,892				201,277
Income taxes			(10,859	)			(1,390	)			18,561
Net income			146,598				85,502				219,838
Earnings per share for Class A and Class B ordinary shares:
Basic			4.29				2.53				6.45
Diluted			4.22				2.47				6.32
Weighted average aggregate number of Class A and Class B ordinary shares outstanding:
Basic			34,154,776				33,752,904				34,087,848
Diluted			34,765,164				34,669,009				34,797,946
(1) Cost of revenues are detailed as follows:
Business tax and surcharges			(35,071	)			(16,610	)			(36,614	)
Traffic acquisition costs			(76,632	)			(28,347	)			(72,299	)
Bandwidth costs			(38,365	)			(21,540	)			(35,857	)
Depreciation costs			(53,194	)			(25,858	)			(46,662	)
Operational costs			(24,415	)			(9,312	)			(23,820	)
Share-based compensation expenses			(915	)			(228	)			(760	)
Total cost of revenues			(228,592	)			(101,895	)			(216,012	)
(2) Includes share-based compensation expenses as follows:
Cost of revenues			(915	)			(228	)			(760	)
Selling, general and administrative			(8,014	)			(8,322	)			(5,539	)
Research and development			(7,252	)			(3,664	)			(6,986	)
Total share-based compensation expenses			(16,181	)			(12,214	)			(13,285	)

Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)

Three months ended March 31, 2007

Three months ended December 31, 2007

Three months ended March 31, 2008

GAAP

Non-GAAP

GAAP

Non-GAAP

GAAP

Non-GAAP

Result

Adjustment

Results

Result

Adjustment

Results

Result

Adjustment

Results

Operating profit

73,828

12,214

86,042

176,285

13,285

189,570

147,367

16,181

163,548

Three months ended March 31, 2007

Three months ended December 31, 2007

Three months ended March 31, 2008

GAAP

Non-GAAP

GAAP

Non-GAAP

GAAP

Non-GAAP

Result

Adjustment

Results

Result

Adjustment

Results

Result

Adjustment

Results

Net income

85,502

12,214

97,716

219,838

13,285

233,123

146,598

16,181

162,779

Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)

		Three months ended				As a % of				Three months ended				As a % of				Three months ended				As a % of
		March 31, 2007				total revenues				December 31, 2007				total revenues				March 31, 2008				total revenues
Net cash provided by operating activities			113,036				41	%			334,609				59	%			248,876				43	%
Changes in assets and liabilities, net of effects of acquisitions			16,688				6	%			(44,063	)			-8	%			(21,273	)			-4	%
Income taxes expenses			1,390				1	%			(18,561	)			-3	%			10,859				2	%
Interest income and other, net			(13,064	)			-5	%			(24,992	)			-4	%			(10,090	)			-2	%
Adjusted EBITDA			118,050				43	%			246,993				44	%			228,372				39	%