BAIDU.COM, INC.
FORM 6-K
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
For the month of April 2008
Commission File Number: 000-51469
BAIDU.COM, INC.
12/F, Ideal International Plaza
No. 58 West-North 4th Ring
Beijing 100080, Peoples Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form
20-F or Form 40-F.
Form 20-F þ Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(1):
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7):
Indicate by check mark whether by furnishing the information contained in this Form, the registrant
is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the
Securities Exchange Act of 1934.
Yes o No þ
If Yes is marked, indicate below the file number assigned to the registrant in connection with
Rule 12g3-2(b):
82- N/A
BAIDU.COM, INC.
Form 6-K
TABLE OF CONTENTS
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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BAIDU.COM, INC.
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By: |
/s/ Robin Yanhong Li
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Name: |
Robin Yanhong Li |
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Title: |
Chief Executive Officer |
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Date: April 2, 2008 |
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Ex-99.1 Press Release
Exhibit 99.1
Baidu Appoints Peng Ye as Chief Operating Officer
BEIJING, April 2, 2008 /XinhuaPRNewswire/ Baidu.com, Inc. (Nasdaq: BIDU News), the leading
Chinese language Internet search provider, today announced the appointment of Mr. Peng Ye as chief
operating officer, effective April 25th, 2008.
We are pleased to have Mr. Peng Ye joining us as chief operating officer, said Robin Li, Baidus
chairman and chief executive officer. With his years and wide range of experiences in sales,
marketing and business operations management, as well as software development in the IT and telecom
industries, Peng is a strategic addition to our management team. We are confident that Peng will
make significant contributions to Baidus future as we extend our leadership position in the
Chinese language Internet search market and broaden our product and services offerings to new and
existing users.
Peng Ye joins Baidu from Apple China, where he served as country general manager. In that role, Ye
oversaw all business operations for Apple China. Prior to that, Ye worked for SatCom AG as managing
director and for Motorola Mobile Business North Asia as vice president of Asia Pacific and general
manager of New Wireless Carrier Operations. Ye also served Nortel China and Nortel Europe for seven
years in several senior management and product development positions.
Ye holds a Ph.D in Information and Software Engineering from the University of Ulster in the UK, an
EMBA from China Europe International Business School, a Master of Information System Engineering
from the National University of Defense Technology in China and a Bachelor of Computer
Communications from Nanjing University of Post and Telecommunications in China.
About Baidu
Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based
media company, Baidu aims to provide the best way for people to find information. In addition to
serving individual Internet search users, Baidu provides an effective platform for businesses to
reach potential customers. Baidus ADSs, each of which represents one Class A ordinary share, are
currently trading on the NASDAQ Global Select Market under the symbol BIDU.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the safe
harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as will, expects,
anticipates, future, intends, plans, believes, estimates, confident and similar
statements. Among other things, quotations from management in this announcement contain
forward-looking statements. Statements that are not historical facts, including statements about
Baidus beliefs and expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties that could cause actual results to differ materially from
those contained in any forward- looking statements. Further information regarding these and other
risks is included in our annual report on Form 20-F and other documents filed with the Securities
and Exchange Commission. All information provided in this press release is as of April 2, 2008, and
Baidu undertakes no duty to update such information, except as required under applicable law.
For investor inquiries, please contact:
Helen Zhang
Baidu.com, Inc.
Tel: +86-10-8260-7558
Email: helenzhang@baidu.com
For investor and media inquiries, please contact:
In China:
Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: +86-10-8520-3090
Email: helen.plummer@ogilvy.com
In the US:
Thomas Smith
Ogilvy Public Relations Worldwide (New York)
Tel: +1-212-880-5269
Email: thomas.smith@ogilvypr.com