BAIDU.COM, INC.
FORM 6-K
SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
For the month of March 2008
Commission File Number: 000-51469
BAIDU.COM, INC.
12/F, Ideal International Plaza
No. 58 West-North 4th Ring
Beijing 100080, Peoples Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form
20-F or Form 40-F.
Form 20-F þ Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(1): o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7): o
Indicate by check mark whether by furnishing the information contained in this Form, the registrant
is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the
Securities Exchange Act of 1934.
Yes o No þ
If Yes is marked, indicate below the file number assigned to the registrant in connection with
Rule 12g3-2(b):
82- N/A
BAIDU.COM, INC.
Form 6-K
TABLE OF CONTENTS
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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BAIDU.COM, INC.
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By: |
/s/ Robin Yanhong Li
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Name: |
Robin Yanhong Li |
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Title: |
Chief Executive Officer |
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Date: March 21, 2008
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Ex-99.1 Press Release
Exhibit 99.1
Baidu Appoints Jennifer Li as Chief Financial Officer
BEIJING, March 21, 2008 Baidu.com, Inc. (NASDAQ: BIDU), the leading Chinese language Internet
search provider, today announced the appointment of Jennifer Li as chief financial officer,
effective March 31, 2008.
We are thrilled to welcome Jennifer Li to our senior management team at Baidu, said Robin Li,
Baidus chairman and chief executive officer. Jennifer is an experienced financial leader who
brings over 13 years of treasury, corporate finance and financial analysis experience. She has
worked in the manufacturing and financial service industries and has a proven track record of
leading finance functions. We look forward to drawing upon Jennifers vast strategic and financial
expertise as we continue to lead Chinas growing Internet search market.
Jennifer Li joins Baidu from GMAC, where she served as Controller of GMACs North American
Operations. In that role, she led a staff of 200 in the US and Canada and was primarily responsible
for financial accounting and reporting, business planning and forecasting, performance analysis and
strategic development. Prior to that, Li was chief financial officer of General Motors China where
she was responsible for overseeing finance functions of GMs wholly owned and joint venture
businesses. Over the years Li has held several other finance positions at General Motors in China,
Singapore, the United States and Canada.
Li holds a Master of Business Administration from the University of British Columbia in Vancouver,
B.C., Canada and a Bachelor of Arts from Tsinghua University in Beijing, China.
About Baidu
Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based
media company, Baidu aims to provide the best way for people to find information. In addition to
serving individual Internet search users, Baidu provides an effective platform for businesses to
reach potential customers. Baidus ADSs, each of which represents one Class A ordinary share, are
currently trading on the NASDAQ Global Select Market under the symbol BIDU.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the safe
harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as will, expects,
anticipates, future, intends, plans, believes, estimates, ''confident and similar
statements. Among other things, quotations from management in this announcement contain
forward-looking statements. Statements that are not historical facts, including statements about
Baidus beliefs and expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties that could cause actual results to differ
materially from those contained in any forward- looking statements. Further information regarding these and other risks is included in our annual report on Form 20-F and other
documents filed with the Securities and Exchange Commission. All information provided in this press
release is as of March 21, 2008, and Baidu undertakes no duty to update such information, except as
required under applicable law.
Contacts
For investor inquiries please contact:
Linda Sun
Baidu.com, Inc.
Tel: +86-10-8262-1188
Email: sunyao@baidu.com
For investor and media inquiries please contact:
In China:
Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: +86-10-8520-3090
Email: helen.plummer@ogilvy.com
In the US:
Thomas Smith
Ogilvy Public Relations Worldwide (New York)
Tel: +1-212-880-5269
Email: thomas.smith@ogilvypr.com